Feeds

Oldham murders owl with whalesong

Spunks £100k on 'circle of unity' logo

Security for virtualized datacentres

LogoWatch Oldham Council has failed to follow its own motto - "Sapere Aude", or "dare to be wise" in the local dialect - and has spunked £100k on a couple of circles and its own name.

That new Oldham logo in fullYup, the consultants behind the radical rebrand must have worn out a few whalesong CDs brainstorming their way to the new brand frontage for the municipality, seen here without the additional inspirational and synergistic "one" which will be added selectively to the word "Oldham" under a thrilling "One Oldham" banner.

Liz Terry, director for strategy and resources, inhaled deeply on a joss-stick and said: "Branding is about managing a reputation and what we have been hearing from people is some out-of-date, negative views about Oldham as a place and as a council. So we felt we needed to do something about that.

"The main picture that people will see is a circle. It's a circle of unity, it's about oneness, it's about saying, 'We're about many places but one destination,' for example."

In case you're wondering where the dead owl comes into it, the cuddly creature is the town's symbol - now relegated to the traditional crest where it'll be exiled with the "Sapere Aude" words of wisdom.

According to the Beeb, the locals are not all that impressed with the new image, due to be rolled out over the next few weeks. One unnamed woman told Auntie: "Owls are the symbol of Oldham so I would have thought if they put an owl in the middle of there it would be better." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.