Apple pushes past Toshiba in US
But not on the world stage
Apple grabbed 6.6 per cent of the US personal computer market during Q1 on the back of a leading year-on-year 32.5 per cent jump in unit shipments, research company Gartner said yesterday.
The move saw Apple push past Toshiba to become the quarter's fourth most successful computer maker in terms of units shipped.
Dell and HP remained in the number one and number two slots they held in Q1 2007, granting them US market shares of 31.4 per cent and 25 per cent, respectively. Dell's shipments were up 15.7 per cent quarter-on-quarter - HP's were down by 0.2 percentage points.
Third-placed Acer saw shipments drop 18.3 per cent between Q1 2007 and Q1 2008, resulting in its share of the US market falling from 11.5 per cent to 9.1 per cent. That's just 2.5 percentage points ahead of Apple, so the Mac maker could well regain the top-three positioning it held in the early and mid-1980s, albeit with a lower market share than it had back then.
Toshiba's shipments were up quarter on quarter, but only by 4.4 per cent - not enough to prevent its Q1 2008 unit shipments - 840,000 in the end - being exceeded by Apple's 1.01m machines. Toshiba's share of the market was 5.5 per cent.
American Apple fans may rejoice at Gartner's numbers, but their overseas compadres have less reason to be cheerful. Worldwide, Apple failed to make the top five. World+Dog favoured HP, which took 18.3 per cent of the global computer market in Q1. Dell's share was 14.9 per cent, followed by Acer (9.5 per cent), Lenovo (6.7 per cent) and Toshiba (4.3 per cent).
Internationally, all of the top-five players saw shipments rise quarter on quarter by between 17.5 per cent (Dell) and 25.2 per cent (Acer).
Worldwide, some 71.06m computers shipped in Q1, up 12.3 per cent on Q1 2007's 63.25m total. In the US, the Q1 2008 and Q1 2007 totals were, respectively, 15.22m and 14.78m - a growth rate of three per cent.
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COMMENTS
Avro - Face Reality
Actually the numbers are about one in five for buying Apple - 21% and significantly Mac buyers are the ones with the money (and the brains).
At one in 25 you are lumping in all the corporate buys where the only one who makes the choice is the CIO and it depends on which beige box manufacturer builds him a bigger swimming pool.
Customer satisfaction with apple is about 87%, no other PC maker comes close to that. There is the best and then the rest.
Ah
Ah , the old dumb one in twenty five with more money then brains buying overpriced cheaply made under contract new stock , with 24 smarter more intelligent users buying else where at more reasonable prices !
As for Vista , the corporate world after SP1 will still be buying Windoze XP till the bitter end , or will it live on like the venerable old 2000 ?
Spot the Tony Smith Article
Gosh Tony,
You can easily work out an Apple article by you as if it is a generally positive article and published on the Reg then you are responsible... All the other slagging off appears to be done by the other contributors.
America, big deal
Remember this is the land that voted George Bush in -TWICE! Where sports, not academic achievement are the all important aspect of their 'universities'. Where guns CANNOT be removed from public hands because it's their right to have them even though they have the largest gun related crimes/injuries and deaths in the world yet you still cannot swear or show a nude on TV. Where capitalism is king and they have all been brainwashed into accepting whatever the TV tells them is true or they absolutely must buy because its the current 'thing' to have. Along comes Apple with buy, buy, buy, you have to have this or you're nothing marketing and oohh look how shiny shiny shiny it is. Don't forget most American purchases or bought on credit as they must have it 'now'. Lets see just how good these figures are in 1 or 2 years when the credit crunch really hits, especially as Apple seem insistant on targeting the fashionable crowd and charging a premium. Got to pay it back sometime and the banks are closing in on you.
About 50% of Apple Sales are International
Not many people know but only about 1/2 of Apple's sales go to the US market, if you look at DeLL, HP and others, it's similar...
Apple has pushed harder than anyone to get iTunes Stores in most countries, keep in mind it's not easy since it's more of a "legal" problem than a marketing one. Also remember MS's Zune still hasn't made it to Canada, much less the UK or Asia.
Apple's Mac sales over the last 10 years have gone from about 540,000 units every 90 days to 2,100,000 or about 23,333 every 24 hours. Not bad considering Apple still only sells into the high end of the PC market.
Apple will overtake DeLL in the coming 2-3 years and remain No. 2 for the next 10 or so years, probably won't be No. 1 until 2022 or so.
