Feeds

This DVD will self-destruct in 48 hours

It's smokin'!

Providing a secure and efficient Helpdesk

A German company has introduced a disposable DVD that can be viewed for 48 hours, then thrown away. The DVDs will sell for just €3.99 ($6.44 /£3.20).

So, it's about the same price as a new video rental in Europe - and it used to be about the same price as in the US, before the Mighty Dollar shrank into the Pygmy Dollar. But there are no late fees and no need to pop the disk in the post or return to the store. This opens up DVD distribution possibilities for new premium-priced movie releases - in petrol stations, convenience stores, coffee shops and the like, as well as online retailers - as there is no longer the need to book the DVDs back in. That's the idea. Will it work?

DVD-D Germany Ltd's 'Einmal' (German for 'once') - discs incorporate a self-destruct chemical coating to render them unreadable after a pre-set time. The process begins as soon as the discs are removed from vacuum-sealed packaging. After 48 hours (or longer, depending on the price) the DVD gives a 'No disc' error when put into a DVD player or PC. There appears to be no DRM (digital rights management), so you could copy the disks, if you're quick enough.

Self-destruct DVDs are not a new idea. In 2003 Flexplay, an Atlanta, Georgia technology company, introduced disposable DVDs using its own self-destruct technology, dubbed ED-D. This was met with fierce criticism from environmental groups, who slammed the notion of throwaway DVDs.

But Buena Vista Home Entertainment, Flexplay's content partner at the time, had a recycling program in place when it launched the initial test. Polycarbonate, Flexplay argues, is a fully recyclable plastic and the proprietary chemical and technology used in the limited play DVD conforms to US Environmental Protection Agency standards.

Flexplay stills offers disposable DVDs in the US - new releases include Beowulf - but its products seem pretty low-profile. We could find no evidence of time-limited DVDs for sale today on Amazon.com, for example. Point us in the right direction, if you can see them.

DVD-D Germany Ltd has high hopes for its home country market. Disposable DVDs have already been successfully introduced in France, Italy and Scandinavia, it says. Others believe the concept is dead in the water, as on-demand online rentals will kill movie DVDs, of whatever hue, soon enough.

Always the promo market, we suppose. But self-destructing giveaways will never generate big bucks, even in this supposed new world of 'Free'. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.