Feeds

This DVD will self-destruct in 48 hours

It's smokin'!

Build a business case: developing custom apps

A German company has introduced a disposable DVD that can be viewed for 48 hours, then thrown away. The DVDs will sell for just €3.99 ($6.44 /£3.20).

So, it's about the same price as a new video rental in Europe - and it used to be about the same price as in the US, before the Mighty Dollar shrank into the Pygmy Dollar. But there are no late fees and no need to pop the disk in the post or return to the store. This opens up DVD distribution possibilities for new premium-priced movie releases - in petrol stations, convenience stores, coffee shops and the like, as well as online retailers - as there is no longer the need to book the DVDs back in. That's the idea. Will it work?

DVD-D Germany Ltd's 'Einmal' (German for 'once') - discs incorporate a self-destruct chemical coating to render them unreadable after a pre-set time. The process begins as soon as the discs are removed from vacuum-sealed packaging. After 48 hours (or longer, depending on the price) the DVD gives a 'No disc' error when put into a DVD player or PC. There appears to be no DRM (digital rights management), so you could copy the disks, if you're quick enough.

Self-destruct DVDs are not a new idea. In 2003 Flexplay, an Atlanta, Georgia technology company, introduced disposable DVDs using its own self-destruct technology, dubbed ED-D. This was met with fierce criticism from environmental groups, who slammed the notion of throwaway DVDs.

But Buena Vista Home Entertainment, Flexplay's content partner at the time, had a recycling program in place when it launched the initial test. Polycarbonate, Flexplay argues, is a fully recyclable plastic and the proprietary chemical and technology used in the limited play DVD conforms to US Environmental Protection Agency standards.

Flexplay stills offers disposable DVDs in the US - new releases include Beowulf - but its products seem pretty low-profile. We could find no evidence of time-limited DVDs for sale today on Amazon.com, for example. Point us in the right direction, if you can see them.

DVD-D Germany Ltd has high hopes for its home country market. Disposable DVDs have already been successfully introduced in France, Italy and Scandinavia, it says. Others believe the concept is dead in the water, as on-demand online rentals will kill movie DVDs, of whatever hue, soon enough.

Always the promo market, we suppose. But self-destructing giveaways will never generate big bucks, even in this supposed new world of 'Free'. ®

Next gen security for virtualised datacentres

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.