Feeds

Google paid click rate decelerates (again)

Good news or bad?

Top 5 reasons to deploy VMware with Tegile

For the third straight month, the number of people clicking on Google ads didn't grow quite as quickly as it has in the past. At least, that's the word from market research outfit comScore.

The question is whether this slowdown in paid click growth will significantly affect Google's first quarter earnings, due for an unveiling tomorrow afternoon. The world's largest search engine claims that the paid click dip is part of its master plan to improve the company's longterm well-being. By decreasing "unintentional clicks," the company says, it can increase advertiser "conversions."

Released late yesterday, comScore's new report insists that Google paid clicks increased only 2.7 per cent in March compared with the same month last year, The Wall Street Journal reports. And for the entire first quarter, comScore says, paid clicks increased only 1.8 per cent from the previous year.

Meanwhile, year-over-year paid clicks grew 25 per cent in the fourth quarter and 48 per cent in the third.

Earlier in the year, when comScore noticed that Google's paid clicks dipped significantly from December to January, Wall Street had a fit, and the company's stock price tumbled almost 10 per cent in two days. But then comScore "clarified" its report, arguing that everything was A-OK with the Mountain View outfit.

"The evidence suggests that the softness in Google’s paid click metrics is primarily a result of Google’s own quality initiatives that result in a reduction in the number of paid listings and, therefore, the opportunity for paid clicks to occur," the research outfit said.

Indeed, Google may have increased first quarter revenues by charging advertisers more for the average click. This is well within its powers. ®

Beginner's guide to SSL certificates

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.