Feeds

Google paid click rate decelerates (again)

Good news or bad?

Build a business case: developing custom apps

For the third straight month, the number of people clicking on Google ads didn't grow quite as quickly as it has in the past. At least, that's the word from market research outfit comScore.

The question is whether this slowdown in paid click growth will significantly affect Google's first quarter earnings, due for an unveiling tomorrow afternoon. The world's largest search engine claims that the paid click dip is part of its master plan to improve the company's longterm well-being. By decreasing "unintentional clicks," the company says, it can increase advertiser "conversions."

Released late yesterday, comScore's new report insists that Google paid clicks increased only 2.7 per cent in March compared with the same month last year, The Wall Street Journal reports. And for the entire first quarter, comScore says, paid clicks increased only 1.8 per cent from the previous year.

Meanwhile, year-over-year paid clicks grew 25 per cent in the fourth quarter and 48 per cent in the third.

Earlier in the year, when comScore noticed that Google's paid clicks dipped significantly from December to January, Wall Street had a fit, and the company's stock price tumbled almost 10 per cent in two days. But then comScore "clarified" its report, arguing that everything was A-OK with the Mountain View outfit.

"The evidence suggests that the softness in Google’s paid click metrics is primarily a result of Google’s own quality initiatives that result in a reduction in the number of paid listings and, therefore, the opportunity for paid clicks to occur," the research outfit said.

Indeed, Google may have increased first quarter revenues by charging advertisers more for the average click. This is well within its powers. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.