Feeds

Adobe zooms in on film industry with CinemaDNG

Wants open format adopted as standard

Secure remote control for conventional and virtual desktops

Adobe Systems today revealed plans for an open video format which it plans to hand over to a standards body.

The California-based firm said it wants to lead the pack on defining an industry-wide open file format for digital cinema files by leveraging its Digital Negative Specification (DNG), first used for still images.

It hopes the new initiative, which will be in collaboration with camera makers such as Panavision and Dalsa, and software vendors that include Iridas and London-based The Foundry, will help streamline workflows and provide easier means of archiving and exchange.

Adobe will detail its plans for the new specification – dubbed CinemaDNG – at the National Association of Broadcasters tradeshow in Las Vegas, Nevada today.

The group will punt its high quality raw digital video specification to a standards body at some point this year in the hope of seeing the format widely adopted by the film industry.

Unsurprisingly, Adobe claims the new spec offers a number of benefits to manufacturers and filmmakers who are increasingly embracing digital cinema cameras.

It said in a statement that an open standard would help eradicate incompatibilities due to multiple formats and proprietary technologies – which it sees as two hurdles preventing some filmmakers from going digital.

Adobe also claimed that CinemaDNG, if adopted as a standard, could help push down development costs for vendors because they wouldn’t be required to create conversion tools and specialised formats.

The firm, which has recently been flirting with the open source community even though most of its products are currently propriety, said it plans to support the open format in future releases of its video work-flow products, such as After Effects and Premiere Pro. ®

The essential guide to IT transformation

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
China: You, Microsoft. Office-Windows 'compatibility'. You have 20 days to explain
Told to cough up more details as antitrust probe goes deeper
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.