Feeds
70%

Sony Ericsson Walkman W380i budget music phone

Less iPhone killer, more Shuffle worrier

Gartner critical capabilities for enterprise endpoint backup

Review Having revamped its high-end Walkman line-up with the W890i and the W960i, now it’s budget music mobile buyers' turn to get a fresh deal, with the W380i clamshell. But are its smart design and novel features enough to give it pocket pulling power?

On the scale of music phones, the W380i may be less ‘iPhone killer’ more ‘Shuffle worrier’. Aimed at a younger, more cash-crunched audience than some recent Walkman phones, the W380i isn’t a do-it-all handset by any stretch. Its imaging capabilities play second fiddle to the phone’s tune-playing resources, for instance, with a 1.3-megapixel camera unusually devoid of video capture capability.

Sony Ericsson W380i mobile phone

Sony Ericsson W380i: design freshness

But on top of the core Walkman appeal, Sony Ericsson has added a little gimmickry, gadgetry and design appeal that may just make a difference for some members of its target audience.

One of Sony Ericsson’s newly-developed headline gimmicks is Gesture Control, which allows users to silence incoming calls or switch a clock alarm to snooze with a sweep of the hand inches above the camera. ‘So what?’ you may ask, but think of all those few seconds you’ll save over the course of a year or two by not opening the flip...

More eye-catching, and useful, are the integrated music controls on the front of the clamshell and a concealed OLED external display. The control buttons consist of Braille-effect raised dots on the moulded surface of the plastic shell. They’re a pretty inconspicuous part of the design until the music player kicks into action. Then, the OLED strip glows into life, with details of tracks scrolling across the display, which appears to come out of nowhere from behind the plastic casing.

Next gen security for virtualised datacentres

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?