Feeds
70%

Sony Ericsson Walkman W380i budget music phone

Less iPhone killer, more Shuffle worrier

Intelligent flash storage arrays

Review Having revamped its high-end Walkman line-up with the W890i and the W960i, now it’s budget music mobile buyers' turn to get a fresh deal, with the W380i clamshell. But are its smart design and novel features enough to give it pocket pulling power?

On the scale of music phones, the W380i may be less ‘iPhone killer’ more ‘Shuffle worrier’. Aimed at a younger, more cash-crunched audience than some recent Walkman phones, the W380i isn’t a do-it-all handset by any stretch. Its imaging capabilities play second fiddle to the phone’s tune-playing resources, for instance, with a 1.3-megapixel camera unusually devoid of video capture capability.

Sony Ericsson W380i mobile phone

Sony Ericsson W380i: design freshness

But on top of the core Walkman appeal, Sony Ericsson has added a little gimmickry, gadgetry and design appeal that may just make a difference for some members of its target audience.

One of Sony Ericsson’s newly-developed headline gimmicks is Gesture Control, which allows users to silence incoming calls or switch a clock alarm to snooze with a sweep of the hand inches above the camera. ‘So what?’ you may ask, but think of all those few seconds you’ll save over the course of a year or two by not opening the flip...

More eye-catching, and useful, are the integrated music controls on the front of the clamshell and a concealed OLED external display. The control buttons consist of Braille-effect raised dots on the moulded surface of the plastic shell. They’re a pretty inconspicuous part of the design until the music player kicks into action. Then, the OLED strip glows into life, with details of tracks scrolling across the display, which appears to come out of nowhere from behind the plastic casing.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.