Feeds

O2 PR calls Reg readers 'techie nerds'

Mouthpieces say only 'muppets' would ditch O2 for 3

The essential guide to IT transformation

Mobile phone companies are notorious for absurd customer segmentation schemes, but a mis-placed phone call by O2's PR department yesterday showed exactly what they think of The Register and its readers.

We've been talking to O2 a lot lately, and clearly our interest in their "allocated bandwidth" has got them flustered.

So flustered, in fact, they accidentally dialed up an El Reg reporter while still discussing what to tell him.

We were expecting a call from O2, so when it came it was no surprise. But when the caller didn't respond to our repeated greeting we had little choice but to sit back and listen to what was being discussed. This, happily, turned out to be the best way in which to backtrack and rescind statements previously made about the issue in hand, and how best to characterise the Reg's readership.

The discussion, between two in-house PRs, centred around how to paint those wanting more bandwidth than the 128Kb/sec O2 deems suitable as clearly being "a bunch of techie nerds".

Of course, these are communications professionals, so they wisely discuss how to avoid using that term, or as they put it, find "...a good way of saying they're all geeks".

Yes, O2's comms team was keen to avoid anything that might encourage subscribers to leave the telco. Indeed, in their eyes, anyone threatening to leave the network is clearly a "muppet", with the PRs asking each other incredulously "...and join who? 3?"

Well, perhaps they just might.

O2 PR's contempt for the Reg readership happily established, the utter flack-wits only had to decide how best to get the message across, with the dynamic duo deciding against a simple email statement: "I think I'm going to call him as well. I'm not scared of Bill Ray."

Which is just as well. Otherwise, they'd have been equally scared about the consequences of revealing just what you think of your customer base. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
NBN Co claims 96 mbps download speeds for FTTN trial
Umina trial also delivers 30 mbps uploads, but exact rig used not revealed
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
Google's so smart it's discovered SHARKS HAVE TEETH
Congratulations, world media, for rediscovering submarine cable armour
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?