Feeds

O2 PR calls Reg readers 'techie nerds'

Mouthpieces say only 'muppets' would ditch O2 for 3

Boost IT visibility and business value

Mobile phone companies are notorious for absurd customer segmentation schemes, but a mis-placed phone call by O2's PR department yesterday showed exactly what they think of The Register and its readers.

We've been talking to O2 a lot lately, and clearly our interest in their "allocated bandwidth" has got them flustered.

So flustered, in fact, they accidentally dialed up an El Reg reporter while still discussing what to tell him.

We were expecting a call from O2, so when it came it was no surprise. But when the caller didn't respond to our repeated greeting we had little choice but to sit back and listen to what was being discussed. This, happily, turned out to be the best way in which to backtrack and rescind statements previously made about the issue in hand, and how best to characterise the Reg's readership.

The discussion, between two in-house PRs, centred around how to paint those wanting more bandwidth than the 128Kb/sec O2 deems suitable as clearly being "a bunch of techie nerds".

Of course, these are communications professionals, so they wisely discuss how to avoid using that term, or as they put it, find "...a good way of saying they're all geeks".

Yes, O2's comms team was keen to avoid anything that might encourage subscribers to leave the telco. Indeed, in their eyes, anyone threatening to leave the network is clearly a "muppet", with the PRs asking each other incredulously "...and join who? 3?"

Well, perhaps they just might.

O2 PR's contempt for the Reg readership happily established, the utter flack-wits only had to decide how best to get the message across, with the dynamic duo deciding against a simple email statement: "I think I'm going to call him as well. I'm not scared of Bill Ray."

Which is just as well. Otherwise, they'd have been equally scared about the consequences of revealing just what you think of your customer base. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.