OFCOM might use OIX?

"According to that wiki article, it says the BBC, ft.com, The Guardian, iVillage, Universal McCann, Myspace, MGM OMD and Unanimis had initially expressed an interest about Phorm."

Universal McCann says on its website that OFCOM is its customer

Phorm did know of the conflict of interest policy

Phorm were warned on March 17th about editting their own article due to the conflict of interest policy, so for them to claim they were unaware is a pack of lies.

It's all documented on the Wikipedia discussion page.

Talk to the hand, baby.

It has been very encouraging to see the many ingenious ways that folks on here have suggested can be employed to derail the Phorm project. However, petitioning the Prime Minister's office (currently about 10k signatures) is unlikely to be fruitful unless you are a TV sleb like Jamie Oliver and the government can win some kudos by tossing a few millions at the problem to make it go away. This is different.

The government will seek to embrace this technology with the same feverish enthusiasm and ignorance that they displayed when they jumped on the database bandwagon. Phorm have invented the Perfect Trojan; they are no longer outside the city walls pissing in, now they are inside, urinating in your face. How could NuLabour not fall in love with that?

A cornerstone of government economic policy right from the get go has been 'light-touch regulation' which effectively means industry regulators are under funded, under motivated and promptly sidelined if they show the least sign of possessing a backbone. So not much hope there.

The jury is still out in relation to the legality of the BT/Phorm unauthorised spying operation involving 20,000 customers of the ISP. Don't hold your breath.

It isn't all bad news, however. Do a Google search for the word 'phorm' and you are rewarded with 420,000 hits, so somewhere the storm clouds are gathering. And that in my opinion defines the correct attack vector for dealing with this insidious technology. Phorm, or as it was phormerly known, 123Media, is a business that is based on delivering ads by means of stealth and subterfuge to ISP customers who have been psychologically profiled without their permission. Last time I checked Psychology was a branch of the medical profession but no doubt the appropriate ethics commitee has been suitably rePhormed to comply with the new ethical standards as per BT and its sinister new partner.

Strangely, for a company in the ads business, Phorm is something of a shrinking violet when it comes to making its presence known to potential victims. It prefers to do its business scuttling about in the dark corners far from the spotlight of publicity. The obvious question is, can we create a Perfect Storm of publicity that will overcome the Perfect Trojan and all those who profit from its doings? Yes we can.

The object of the exercise is to elevate the word Phorm to the same generic status as the word Google which is now included in modern dictionaries as a verb meaning 'to search'. Every communication, be it snail mail, e-mail, blog or forum posting should have the word Phorm dropped into it no matter how irrelevant it is to the main subject matter and obviously the connotation is not benign as in Google. You can have lots of Phun by indulging in a little punning.

British Telecom have already Phormed.

Virgin Media are believed to be Phorming.

Carphone Warehouse are understood to be better inPHormed than their two competitors.

Its called InPHormation Technology.

Get the word out.