OT-V770 isn’t a very inspiring moniker for a handset. But rename it the Playboy Handset and you’ve got yourself a sure-fire sales hit for Hugh Hefner fans and bunny girl wannabes.

The Playboy handset
Images courtesy Aving

Yes, the Hef and Alcatel have come together to rebrand the OT-V770, which was unveiled at Mobile World Congress in Barcelona this February.

Playboy wallpapers are pre-loaded

Nothing’s changed technically, but users now benefit from a Playboy bunny logo button and the choice of three handset colours: pink, gold or silver. The tri-band GSM/GPRS phone also comes pre-loaded with several Playboy goodies, including wallpapers, but don’t hold your hopes up for anything too raunchy.

Do you care that you can't see the phone?

Although the phone’s not Jacuzzi-proof, the Playboy handset sports a 1.3-megapixel camera inside a body that’s only 10mm thick – a bit like the real-life Bunny Girls. Images are stored onto a Micro SD card and can be transferred over Bluetooth 2.0.

A2DP is supported, allowing you to select an easy listening tune from your phone and wirelessly send it to your stereo - as you slip into something… ahem… more comfortable.

A release date or price for Hef’s handset hasn’t been given yet.