Feeds

Blu-ray awareness rising

HD DVD dead...

Internet Security Threat Report 2014

If you still haven’t made the switch from VHS to DVD, then chances are you’re not up to speed on Blu-ray either. But research has found that over half of UK film fans are at least aware of the HD format.

The study was conducted by research firm Interpret and questioned people aged between 18 and 54. Although the study was done in January, a month before Toshiba officially abandoned HD DVD, 56 per cent of British respondents claimed to be aware of Blu-ray.

In the US 60 per cent of those questioned claimed to be aware of Blu-ray. But in Germany that figure drops to 49 per cent and to 45 per cent in Japan. Only 30 per cent of French respondents were aware of the format.

Few people appear to have invested in a Blu-ray player yet, with only nine per cent of British and Japanese respondents having bought one. Only four per cent of French and German respondents had splashed out on a Blu-ray player. In the UK, 92 per cent said they had at least one DVD player though.

Jason Kramer, chief strategy officer at Interpret, said the format war may be over, but that “Blu-ray supporters still have a lot to do” in order to spur mass-market adoption.

Kramer hinted that some consumers haven’t taken up Blu-ray because they may also need to upgrade their telly to an HDTV. But he claimed that the ongoing digital switchover could cause more people to do so, spurring them to buy a Blu-ray player too.

Fortunately for Camp Blu-ray, UK sales of Freeview-branded hardware rose to 3.8m units during the Christmas quarter just gone.

Internet Security Threat Report 2014

More from The Register

next story
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?