Feeds

Google's Android 'designed to drive fragmentation'

Qualcomm COO highlights Google strategy

Boost IT visibility and business value

CTIA Wireless Google's Android platform is designed to drive fragmentation of mobile operating systems, creating an industry in which Google's cross-platform applications will thrive.

Why? The search-engine giant wants to ensure there's no equivalent of Microsoft Office in the mobile phone world. So says Sanjay Jha, chief operating officer of Qualcomm's chipset division QCT. "Google wants fragmentation in the industry [and] is putting a lot of resources behind Linux" he told us.

It is Office which drives desktop users towards Windows, despite the availability of alternative products. Office works best on Windows, and users want to be able to integrate with the word processors, spreadsheets and presentation software that everyone else is using.

If mobile devices converge on one or two platforms, then developers will decide it's worth porting native applications only to these platforms – as in the desktop world. But with fragmented environments Web 2.0 technologies become the only effective way to create mobile applications. These are the kinds of applications at which Google excels. Launching a new platform, and putting considerable resources behind it, is an effective way of preventing platform consolidation.

Qualcomm is a member of the Open Handset Alliance, the Android's fan club, and is demonstrating Android this week at CTIA Wireless in Las Vegas. The company has HTC, Samsung and Motorola lined up to launch Android handsets this year, but is keen to stress its OS-agnostic approach and happy to discuss LiMo and the various other OSes in the increasingly fragmented market.

It is debatable if fragmentation of the mobile OS market was what Google had in mind when launching Android; but this will do the company no harm.

Android may indeed provide developers with a single platform for all mobile applications, (rich features, integration with the hardware etc.) On the other hand, functionality may be limited to nothing more than interface development using AJAX. ®

Bootnote

For all the news on the CTIA Wireless trade show see our CTIA roundup.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.