Feeds

Google's Android 'designed to drive fragmentation'

Qualcomm COO highlights Google strategy

Next gen security for virtualised datacentres

CTIA Wireless Google's Android platform is designed to drive fragmentation of mobile operating systems, creating an industry in which Google's cross-platform applications will thrive.

Why? The search-engine giant wants to ensure there's no equivalent of Microsoft Office in the mobile phone world. So says Sanjay Jha, chief operating officer of Qualcomm's chipset division QCT. "Google wants fragmentation in the industry [and] is putting a lot of resources behind Linux" he told us.

It is Office which drives desktop users towards Windows, despite the availability of alternative products. Office works best on Windows, and users want to be able to integrate with the word processors, spreadsheets and presentation software that everyone else is using.

If mobile devices converge on one or two platforms, then developers will decide it's worth porting native applications only to these platforms – as in the desktop world. But with fragmented environments Web 2.0 technologies become the only effective way to create mobile applications. These are the kinds of applications at which Google excels. Launching a new platform, and putting considerable resources behind it, is an effective way of preventing platform consolidation.

Qualcomm is a member of the Open Handset Alliance, the Android's fan club, and is demonstrating Android this week at CTIA Wireless in Las Vegas. The company has HTC, Samsung and Motorola lined up to launch Android handsets this year, but is keen to stress its OS-agnostic approach and happy to discuss LiMo and the various other OSes in the increasingly fragmented market.

It is debatable if fragmentation of the mobile OS market was what Google had in mind when launching Android; but this will do the company no harm.

Android may indeed provide developers with a single platform for all mobile applications, (rich features, integration with the hardware etc.) On the other hand, functionality may be limited to nothing more than interface development using AJAX. ®

Bootnote

For all the news on the CTIA Wireless trade show see our CTIA roundup.

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?