Feeds

Google pink slips 300 Doubleclickers

Europe next?

  • alert
  • submit to reddit

Intelligent flash storage arrays

Google is laying into newly acquired subsidiary Doubleclick by laying off 300 US employees - about a quarter of its US workforce.

The number of lay-offs at the ad-serving company come from the NY Times, rather than Google, which is not talking specifics. But in a drawer statement the company is pushing out to people who ask, it notes: "As with many mergers, this review has resulted in a reduction in headcount at the acquired company."

Quite, but Google is famous for hiring, not infamous for firing. However, times are tough, and Doubleclick has by far the biggest headcount of any company that it has bought to date. YouTube, for example, bought for $1.6bn in 2006 had less than 40 employees at time of its acquisition.

Most people believe Google paid far too much for Doubleclick: staff cutbacks are one way to demonstrate to Wall Street, that the company can act as decisively and ruthlessly as, say, Oracle.

So Google has wasted little time in wielding the axe - the $3.1bn takeover completed only on March 12, after months of winding its way through US and EU regulators. Doubleclick employs another 300 people outside the US, so expect more job cuts there. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.