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Richard Branson dupes entire wireless industry with Google on Mars gag

'Virgle, my a**'

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CTIA Wireless Speaking this morning (Tuesday) at the CTIA Wireless trade show in Las Vegas, Sir Richard Branson told several hundred mobile industry insiders that he and Google founders Larry Page and Sergey Brin will soon fly a solar-powered Noah's Ark to Mars.

And they believed him.

"I'm sure all of you here know Google. Google and Virgin have got together, and we've formed a new company called Virgle," Branson said, midway through his CTIA keynote. "Larry and Sergey put a considerable amount of investment in - and I put in a slightly lesser investment. The values of our companies are slightly different.

"Basically, what we're doing is building a giant Noah's Ark, a space ship that is powered by the sun, and it will carry 30 passengers."

No one laughed. So Sir Richard kept going.

virgil logo

Google's idea of a joke

"The reason we're calling it a giant Noah's Ark is that we're taking animals on board. We're taking beasts on board. And the idea is to head towards Mars with the plan - in our lifetime, hopefully - to actually put people on Mars and build a city on Mars."

At which point, several hundred wireless wonks broke into applause. So he kept going.

"But there's a catch for the people who are going," Branson continued. "They may not come back. But I'm sure that by the time we finish the work we're doing on Mars, it will be very beautiful for people to live there."

Then, after fifteen more minutes of Virgin-fueled speechification, Branson brought the lights up in the massive meeting hall and asked for volunteers.

At least thirty people walked onto stage for the chance to live on Mars / have their photo taken with Sir Richard Branson.

Meanwhile, Google has announced the formation of Virgle on its website, vowing to turn Mars into an "Open Source Planet." According to Google's "press release," the first Virgle flight to Mars will happen in 2016. That's eight years away.

A few words for all you CTIA attendees: Today is April Fool's Day. And Larry Page was married on Richard Branson's Caribbean island. ®

Bootnote

For all the news on the CTIA Wireless trade show see our CTIA roundup.

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Latest Comments

2016 Departure. Board, with Luggage @ T5 now

I suspect Mr Branson is a little optimistic about Departure Date if it leaves from T5 and he expects all luggage to be on the same flight.

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Strengthening Fields......Mr Williams. Don't fade now that IT starts to Generate and Bank Interest.

....... that would be just too cruel to yourself.

"I am worried. Much of this made sense. Either the MFM is fading into sensiblity or I am fading into insensiblity." ..... By Keith Williams Posted Wednesday 2nd April 2008 14:04 GMT

And there's a lot more on ITs Way too, Keith ...... http://www.guardian.co.uk/science/2008/apr/02/sciencenews.physicalsciences .... for El Reg has hosted more than just a few posts touching on most of the subjects mentioned.

And if the Guardian isn't your style, try the Telegraph ...... http://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2008/04/02/eakaku102.xml

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@Jamie

You realise Virgin Media is still essentially NTL? Branson only owns part of it.

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