Feeds

EMC makes consumer storage box for China

Assuming the consumer is extraordinarily wealthy...

Intelligent flash storage arrays

There's nothing wrong in theory with a vendor that caters to large corporations having a crack at the consumer market.

Yet perhaps in being so dependent on the colossal proportions of Brobdingnag, one loses a true sense of scale for the outside world. Ditching metaphors: data centers are willing to spend a lot on hardware. Your average household, not so much.

So here's EMC's first product designed, tested, manufactured and sold in a single country outside of the US. It's the 4TB network storage box, the StorageCredenza, today being introduced for Chinese — and at the moment only Chinese —consumers.

EMC says a household can get their hands on the basic model with one terabyte capacity (4x 250GB SATA drives) for only 8,980 yuan.

Hold on, that translates into about £647, or $1,280!

Filling the box with 1TB drives for a maximum capacity of 4TB runs up to 12,000 yuan (or £864, $1,711). Given, the box has management and networking software packed in, but its easy enough to find a commercial 1TB drive for $250. Hell, you can even buy an actual hardwood credenza for under $500.

EMC StorageCredenza

The obvious message with the marketing here is that EMC's Chinese operations are doing quite well, thank you very much. But we struggle to see many Chinese consumers dishing out that kind of cash.

EMC chatted with the Wall Street Journal about its angle. "China is quickly becoming the second-largest consumer market in the world," said Steven Leonard, head of EMC's Asian businesses to the publication. The company said it chose China because its one of its fastest-growing markets.

We've been seeing that kind of Eastern love lately from the likes of PC vendors such as Dell as well.

The device has four USB 2.0 (two in the front), two eSATA, and ethernet port. It also comes with EMC's Retrospect backup software.

Intriguingly, the system uses a web-based manager that EMC says can connect with 'puters as well as gaming consoles such as the Nintendo Wii and Sony Playstation 3. Never mind that the storage would cost more than the consoles themselves.

One day the product may be sold in markets outside of China, but EMC isn't saying when and where. Those outside intrigued by the box can at least enjoy the StorageCredenza website, which we're happy to report has some kicking good porno music going on.

Now that's a step in the right direction for selling storage to the common man, EMC. ®

Intelligent flash storage arrays

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.