Feeds

Blu-ray Xbox 360 to be sold at a loss?

Record sales en-route though

SANS - Survey on application security programs

Microsoft is on track to have sold 2m UK Xbox 360s by next week. But the company could be forced to sell Blu-ray models at a loss, if rumours about HD drive development are true.

Figures from market watcher Chart Track have forecast that since the console’s December 2005 UK release, Microsoft will have shifted around 2m units by 13 April. The PlayStation 3 (PS3), which launched here in March 2007, only just hit the 1m sales barrier in February.

Dorian Bloch, director of UK sales at Chart Track, said the Xbox 360 is extremely popular in the UK and that “Sony has a long way to go” before the PS3 overtakes Microsoft’s console.

Recent European price cuts to the entire Xbox 360 range have helped to boost the console's sales over the past few weeks. But Microsoft is bound to be searching for new ways to maintain the unit's popularity - and Blu-ray is thought to be the chosen path.

Yesterday Register Hardware reported that Microsoft was rumoured to have inked a deal with Taiwanese manufacturer Lite-On for manufacture of Blu-ray drives. It’s thought the drives will be integrated into a new Xbox 360 model, helping Microsoft compete with the Blu-ray enabled PS3.

However, a Taiwanese source has since told DigiTimes that each Blu-ray drive will cost Microsoft around $100 (£50/€75), while each existing Xbox 360 DVD-ROM drive is only thought to cost it around $20.

The source claimed that this price hike will force Microsoft to sell the console at a loss, because consumers will be unwilling to pay the premium for a Blu-ray Xbox 360 – which could see them turn to the PS3 instead.

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.