Feeds

Apple sued over 'inflated' iMac claims

Beneath Apple's 'good guy' image is...

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Apple, the world's most successful brand, is being sued by a Los Angeles law firm for "deceptively" marketing the new 20-inch iMac

Kabateck Brown Kellner says the monitor is "vastly inferior to the previous generation it replaced", not that you would know it from Apple's "grossly inflated" claims.

According to the law firm, Apple told consumers both the 20-inch and 24-inch iMacs displayed "millions of colors at all resolutions":

Indeed, the new 24-inch iMacs display 16,777,216 colors on 8-bit, in-plane switching (IPS) screens, as did the previous generation of 20-inch iMacs. But the new 20-inch iMac monitors do not even come close, displaying 98% fewer colors (262,144).

While Apple describes the display of both the 24-inch and 20-inch iMacs as though they were interchangeable, the monitors in each are of radically different technology. The 20-inch iMacs feature 6-bit twisted nematic film (TN) LCD screens, the least expensive of its type.

The 20-inch iMac's TN screens have a narrower viewing angle, less color depth, less color accuracy and are more susceptible to washout across the screen.

Why does hundreds of thousands, rather than millions, of colours merit a class action? According to KBK, the new 20-inch iMac, the one launched in August 2007, is:

particularly ill-suited to editing photographs because of the display's limited color potential and the distorting effect of the color simulation processes.

KBK has filed suit in U.S. District Court, Northern District of California in San Jose - in Apple's home turf. Boy are these guys tough, riding shotgun into Silicon Valley, where Apple is a religion, and Steve Jobs is God.

Now for some pleasantly cheap shots from Brian Kabateck of KBK:

Apple is squeezing more profits for itself by using cheap screens and its customers are unwittingly paying the price.

Apple is duping its customers into thinking they're buying 'new and improved' when in fact they're getting stuck with 'new and inferior. Beneath Apple's 'good guy' image is a corporation that takes advantage of its customers. Our goal is to help those customers who were deceived and make sure Apple tells the truth in the future."

All very philanthropic, especially coming from a firm that has trousered $750m, some of it for clients, in plaintiff litigation. ®

KBK's press release is here. ®

Remote control for virtualized desktops

More from The Register

next story
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Trousers down for six of the best affordable Androids
Stylish Googlephones for not-so-deep pockets
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.