Feeds

Elpida hikes DRAM prices 20 per cent

Will others follow?

Top 5 reasons to deploy VMware with Tegile

The last time DRAM chip prices fell into a money pit, in 1999, the big four memory makers dug themselves out by working as a team over the next three years.

OK, so it was price-fixing: understandable, but illegal. Samsung, Elpida, Hynix and Infineon were caught out - and in 2005 had to cough up $730m in fines. Later they dropped a few hundred million dollars more to head off class action suits.

Fast forward to 2008 and the Dramurai again are losing money hand over fist. But this time, there's no hot cartel action to claw back the $31bn industry's record losses.

So Elpida is going it alone, and today is telling the world, it's raising prices 20 per cent in April. The Japanese firm will slap on 10 per cent at the beginning of the month and another 10 per cent in the following contract round, two weeks later.

Demand is up and inventory levels are down, according to Bloomberg, and the other memory makers will surely take their cue from Elpida to raise prices. But for how long? Over-supply is endemic, and memory makers need to shift their stocks. This will not change unless a big DRAM maker throws in the towel. ®

Beginner's guide to SSL certificates

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.