Feeds

Apple 'most successful world brand'

Cillit Bang doesn't get a look in

Bridging the IT gap between rising business demands and ageing tools

Apple is the most successful brand in the world, according to an international online poll of marketers.

The Mac maker topped the majority of categories in the poll, which asked marketers which brands they would most like to be associated with, and which brands they thought would be the most successful in the future.

The 2,000 respondents to the survey by Interbrand-owned brandchannel.com said the brand they were most inspired by was Apple, followed by Nike, Coca-Cola and Google.

Asked which brand they could not live without, the highest number of respondents answered Apple, with Google again taking fourth place.

But Microsoft was not so lucky. Though it won two brand categories, the Redmond giant might not have chosen the two in question. According to the marketers, Microsoft is the top brand they wanted to argue with and also the top name they wanted to rebrand.

Of course, the marketers' wish could soon become reality - keep 'em peeled for the arrival of Microhoo!. ®

Application security programs and practises

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.