Feeds

Apple 'most successful world brand'

Cillit Bang doesn't get a look in

Security for virtualized datacentres

Apple is the most successful brand in the world, according to an international online poll of marketers.

The Mac maker topped the majority of categories in the poll, which asked marketers which brands they would most like to be associated with, and which brands they thought would be the most successful in the future.

The 2,000 respondents to the survey by Interbrand-owned brandchannel.com said the brand they were most inspired by was Apple, followed by Nike, Coca-Cola and Google.

Asked which brand they could not live without, the highest number of respondents answered Apple, with Google again taking fourth place.

But Microsoft was not so lucky. Though it won two brand categories, the Redmond giant might not have chosen the two in question. According to the marketers, Microsoft is the top brand they wanted to argue with and also the top name they wanted to rebrand.

Of course, the marketers' wish could soon become reality - keep 'em peeled for the arrival of Microhoo!. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.