Feeds

Apple 'most successful world brand'

Cillit Bang doesn't get a look in

High performance access to file storage

Apple is the most successful brand in the world, according to an international online poll of marketers.

The Mac maker topped the majority of categories in the poll, which asked marketers which brands they would most like to be associated with, and which brands they thought would be the most successful in the future.

The 2,000 respondents to the survey by Interbrand-owned brandchannel.com said the brand they were most inspired by was Apple, followed by Nike, Coca-Cola and Google.

Asked which brand they could not live without, the highest number of respondents answered Apple, with Google again taking fourth place.

But Microsoft was not so lucky. Though it won two brand categories, the Redmond giant might not have chosen the two in question. According to the marketers, Microsoft is the top brand they wanted to argue with and also the top name they wanted to rebrand.

Of course, the marketers' wish could soon become reality - keep 'em peeled for the arrival of Microhoo!. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Analysts: Bright future for smartphones, tablets, wearables
There's plenty of good money to be made if you stay out of the PC market
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.