Apple 'most successful world brand'
Cillit Bang doesn't get a look in
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Apple is the most successful brand in the world, according to an international online poll of marketers.
The Mac maker topped the majority of categories in the poll, which asked marketers which brands they would most like to be associated with, and which brands they thought would be the most successful in the future.
The 2,000 respondents to the survey by Interbrand-owned brandchannel.com said the brand they were most inspired by was Apple, followed by Nike, Coca-Cola and Google.
Asked which brand they could not live without, the highest number of respondents answered Apple, with Google again taking fourth place.
But Microsoft was not so lucky. Though it won two brand categories, the Redmond giant might not have chosen the two in question. According to the marketers, Microsoft is the top brand they wanted to argue with and also the top name they wanted to rebrand.
Of course, the marketers' wish could soon become reality - keep 'em peeled for the arrival of Microhoo!. ®
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COMMENTS
@bws
*shrug* No matter who is behind it, Personal Computer still means what it says -- for me and most people I know who have been in IT since the late 70s/early 80s, it's just a _personal_ computer, as opposed to a dumb terminal or thin client depending on a mainframe.
The Amiga was a PC. So were the Atari ST and the Apple II. Heck, so was the C64. Half of those mentioned were on the market long before IBM's so-branded PC.
Don't confuse brand names with concepts. That can be misleading...
Innovation
"Burgers are burgers, soft drinks are soft drinks, cars are cars. Not much innovation to be had on those anymore."
All the action is behind the scenes.
It's actually the same with computers. The vast bulk of the innovation and important technology is all manufacturing that lets computers become continually smaller.
Design, ideas, concepts? Those are just a long list of features on big, ancient UNIX systems that gradually find their way into cheaper and cheaper systems thanks to the manufacturing mentioned above.
I see Apple finally got a desktop pager. Took 'em long enough.
OS X also has other innovations like:
*A dock
*A command line with a Bourne shell clone
*Simple, intuitive key sequences like Control+Shift+Apple+3+Space+Mouseclick so that three armed men can take screenshots.
*A menubar at the top
*Multiuser, multithreaded, protected memory core based on........UNIX.
*Scrollbars, buttons, windows, tabs, menus, context menus, more key combinations to access the context menu...
*An Intel integrated graphics chip
Oh, and a really pretty case to make people think the parts inside aren't commodity bits.
As for BRANDing, yeah it'd say they did a pretty good job. Somehow they have everyone thinking they spend all their time innovating and crafting brilliant masterpieces with only the highest quality parts.
Is it a bad computer? No. I love this little Mac Mini. But it's nothing special.
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