Feeds

NetApp and Halliburton: going further, faster, together

But there can be only one

Internet Security Threat Report 2014

What do the data storage firm NetApp and the internationally —er— recognized war profiteer Halliburton have in common?

Oh ho ho!

Last month, Network Appliance officially nick-ed its name to NetApp. It also snagged a new corporate logo and slogan in a marketing push to be more easily recognized as a brand. Turns out there's four or five people out there with the means, need, experience and interest in purchasing data center storage systems that haven't heard of NetApp. That's where a multi-million dollar image overhaul comes in.

And because it was purely an exercise in brand distinction, we couldn't help but point out that the generic stylized new "N" logo is also trademarked by the Dutch automotive lube company, Novatio.

But there's also the new slogan: "Go further, faster." It's not a terrible slogan, we'll admit right here. After all, the key to a good corporate motto is that it sounds important, while not really meaning anything. Full marks.

There's a hitch, of course. "Go further, faster," is also a trademarked slogan of none other than Halliburton. Yes, know it, love it — give it billion dollar no-bid government contracts: Halliburton. Hmm, Novatio and Halliburton. Maybe NetApp's marketing people did an internet search on "Oil" and took the company revamp from there.

Halliburton, by the way uses "Go further, faster," for its "Halliburton Young Professionals" campaign to send kids to Iraq in style.

So take a look at Halliburton's pitch, then NetApp's. It's a tough choice. On one hand, according to the Halliburton recruitment video, the company makes a habit of going further, faster every god damn day. That's consistency. On the other, NetApp's video has a 4/5 star rating on YouTube.

"Very cool!" says a commenter who we are sure is not an employee of NetApp. "Awesome," echoes another completely random observer.

Which pitch better tickles your fancy? Check out both videos below. It's decision 2008 time:

Halliburton


NetApp

Which company is capable of taking you to a greater abstract extent in the most timely fashion?

Halliburton
NetApp

Internet Security Threat Report 2014

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.