Feeds

NetApp and Halliburton: going further, faster, together

But there can be only one

Build a business case: developing custom apps

What do the data storage firm NetApp and the internationally —er— recognized war profiteer Halliburton have in common?

Oh ho ho!

Last month, Network Appliance officially nick-ed its name to NetApp. It also snagged a new corporate logo and slogan in a marketing push to be more easily recognized as a brand. Turns out there's four or five people out there with the means, need, experience and interest in purchasing data center storage systems that haven't heard of NetApp. That's where a multi-million dollar image overhaul comes in.

And because it was purely an exercise in brand distinction, we couldn't help but point out that the generic stylized new "N" logo is also trademarked by the Dutch automotive lube company, Novatio.

But there's also the new slogan: "Go further, faster." It's not a terrible slogan, we'll admit right here. After all, the key to a good corporate motto is that it sounds important, while not really meaning anything. Full marks.

There's a hitch, of course. "Go further, faster," is also a trademarked slogan of none other than Halliburton. Yes, know it, love it — give it billion dollar no-bid government contracts: Halliburton. Hmm, Novatio and Halliburton. Maybe NetApp's marketing people did an internet search on "Oil" and took the company revamp from there.

Halliburton, by the way uses "Go further, faster," for its "Halliburton Young Professionals" campaign to send kids to Iraq in style.

So take a look at Halliburton's pitch, then NetApp's. It's a tough choice. On one hand, according to the Halliburton recruitment video, the company makes a habit of going further, faster every god damn day. That's consistency. On the other, NetApp's video has a 4/5 star rating on YouTube.

"Very cool!" says a commenter who we are sure is not an employee of NetApp. "Awesome," echoes another completely random observer.

Which pitch better tickles your fancy? Check out both videos below. It's decision 2008 time:

Halliburton


NetApp

Which company is capable of taking you to a greater abstract extent in the most timely fashion?

Halliburton
NetApp

Build a business case: developing custom apps

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
VVOL update: Are any vendors NOT leaping into bed with VMware?
It's not yet been released but everyone thinks it's the dog's danglies
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.