Feeds

NetApp and Halliburton: going further, faster, together

But there can be only one

Internet Security Threat Report 2014

What do the data storage firm NetApp and the internationally —er— recognized war profiteer Halliburton have in common?

Oh ho ho!

Last month, Network Appliance officially nick-ed its name to NetApp. It also snagged a new corporate logo and slogan in a marketing push to be more easily recognized as a brand. Turns out there's four or five people out there with the means, need, experience and interest in purchasing data center storage systems that haven't heard of NetApp. That's where a multi-million dollar image overhaul comes in.

And because it was purely an exercise in brand distinction, we couldn't help but point out that the generic stylized new "N" logo is also trademarked by the Dutch automotive lube company, Novatio.

But there's also the new slogan: "Go further, faster." It's not a terrible slogan, we'll admit right here. After all, the key to a good corporate motto is that it sounds important, while not really meaning anything. Full marks.

There's a hitch, of course. "Go further, faster," is also a trademarked slogan of none other than Halliburton. Yes, know it, love it — give it billion dollar no-bid government contracts: Halliburton. Hmm, Novatio and Halliburton. Maybe NetApp's marketing people did an internet search on "Oil" and took the company revamp from there.

Halliburton, by the way uses "Go further, faster," for its "Halliburton Young Professionals" campaign to send kids to Iraq in style.

So take a look at Halliburton's pitch, then NetApp's. It's a tough choice. On one hand, according to the Halliburton recruitment video, the company makes a habit of going further, faster every god damn day. That's consistency. On the other, NetApp's video has a 4/5 star rating on YouTube.

"Very cool!" says a commenter who we are sure is not an employee of NetApp. "Awesome," echoes another completely random observer.

Which pitch better tickles your fancy? Check out both videos below. It's decision 2008 time:

Halliburton


NetApp

Which company is capable of taking you to a greater abstract extent in the most timely fashion?

Halliburton
NetApp

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.