Feeds

Telco firm, Coke sponsor Filipino crucifixion festival

It really is the real thing

Secure remote control for conventional and virtual desktops

Filipino phone outfit Smart Telecommunications and Coca Cola will be soaking up the goodwill today as key sponsors of a mass Good Friday crucifixion in the Philippines.

The City of San Fernando’s annual Good Friday re-enactment of Christ’s Passion is set to include not one, not three, but 23 real live crucifixions, as eager penitents seek to emulate Jesus by being nailed to crosses. Other slightly less committed penitents will restrict themselves to a thorough scourging.

Church and civil authorities actually frown on the practice, but the citizens can’t seem to get enough. So, the local government has decided to go with the flow, and restrict itself to ensuring the nails are sterilised and that all the crucifixees have a tetanus shot.

Smart Telecom and Coca Cola have apparently struck some kind of sponsorship deal with the government of San Fernando. Presumably this will help bankroll the preparations the city has to make to deal with the hordes of tourists and international media who will be descending on the city.

What Smart and Coke get out of it is hard to see - these deals typically include some kind of product placement. Jesus may have had a hotline to his holy father in heaven, but it was spiritual, not cellular, so product placement during the crucifest should, thankfully, be a non-starter. Even with a hands-free model.

As for Coke, the only liquids mentioned in the passion story were in the form of a vinegar-soaked sponge, or the mixture of water and blood said to have flowed from a wound in Christ’s side. If Coke thinks it can tastefully substitute itself in either scenario, it really would be a miracle. ®

Beginner's guide to SSL certificates

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.