Feeds

Telco firm, Coke sponsor Filipino crucifixion festival

It really is the real thing

Top three mobile application threats

Filipino phone outfit Smart Telecommunications and Coca Cola will be soaking up the goodwill today as key sponsors of a mass Good Friday crucifixion in the Philippines.

The City of San Fernando’s annual Good Friday re-enactment of Christ’s Passion is set to include not one, not three, but 23 real live crucifixions, as eager penitents seek to emulate Jesus by being nailed to crosses. Other slightly less committed penitents will restrict themselves to a thorough scourging.

Church and civil authorities actually frown on the practice, but the citizens can’t seem to get enough. So, the local government has decided to go with the flow, and restrict itself to ensuring the nails are sterilised and that all the crucifixees have a tetanus shot.

Smart Telecom and Coca Cola have apparently struck some kind of sponsorship deal with the government of San Fernando. Presumably this will help bankroll the preparations the city has to make to deal with the hordes of tourists and international media who will be descending on the city.

What Smart and Coke get out of it is hard to see - these deals typically include some kind of product placement. Jesus may have had a hotline to his holy father in heaven, but it was spiritual, not cellular, so product placement during the crucifest should, thankfully, be a non-starter. Even with a hands-free model.

As for Coke, the only liquids mentioned in the passion story were in the form of a vinegar-soaked sponge, or the mixture of water and blood said to have flowed from a wound in Christ’s side. If Coke thinks it can tastefully substitute itself in either scenario, it really would be a miracle. ®

High performance access to file storage

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Sleuths find nosy NORKS drones on the Chinternet
UAVs likely to have been made in the Middle Kingdom
Och aye! It's the Loch Ness Monster – but only Apple fanbois can see it
Fondleslab-friendly beastie's wake spotted... OR WAS IT?
Dorian Nakamoto gets $23,000 payout over Bitcoin invention saga
Maintains he didn't create cryptocurrency, but will join community
Japanese boffin EYES up big bucks with strap-on digi-glasses
AgencyGlass saddles user with creepy OLED display
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.