Feeds

Endeavour accompanied by Rocket Man

NASA gets Nano'd up

Build a business case: developing custom apps

NASA may not be emblazoning its shuttles with Formula One-style advertising slogans, but like Hollywood it seems to be sidling towards the odd sneaky bit of product placement.

iPod Shuttle

The new iPod Shuttle®.
Picture copyright © Nasa

The Reg reported last year on optimistic mutterings about the idea of NASA slapping exhortations and endorsements on the virgin sides of its craft. Congressman Ken Calvert, who wanted the agency to embrace ads, may have himself a little smirk at this shot of an iPod nestling on the dashboard of the Endeavour.

The Jobsian brand-awareness-booster was clocked in a shot taken by astronauts on the International Space Station. NASA explained that bubbleheads on the shuttle executed a back flip to display its heat shield to the watching space station crew. The spacebound Apple toy was spotted by a keen-sighted Unofficial Apple Weblog reader as he scoured hi-res NASA images. Were it not for the gadget fan, we might all have gone the rest of our lives thinking that the small white blob was a carelessly-discarded sports sock.

iPods need to be modified to take to the stars - the lithium batteries have to go, replaced by specially certified alkaline ones. We bet that however many billions go into the space program, there's still only ever one of those left in the packet when an tune-starved astro needs two. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Boffins attempt to prove the UNIVERSE IS JUST A HOLOGRAM
Is this the real life? Is this just fantasy?
Our LOHAN spaceplane ballocket Kickstarter climbs through £8000
Through 25 per cent but more is needed: Get your UNIQUE rewards!
China building SUPERSONIC SUBMARINE that travels in a BUBBLE
Shanghai to San Fran in two hours would be a trick, though
LOHAN tunes into ultra long range radio
And verily, Vultures shall speak status unto distant receivers
SpaceX prototype rocket EXPLODES over Texas. 'Tricky' biz, says Elon Musk
No injuries or near injuries. Flight stayed in designated area
Galileo, Galileo! Galileo, Galileo! Galileo fit to go. Magnifico
I'm just a poor boy, nobody loves me. But at least I can find my way with ESA GPS by 2017
EOS, Lockheed to track space junk from Oz
WA facility gets laser-eyes out of the fog
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.