Feeds

Vodafone axes 450 at Newbury HQ

Never mind, have some Hard Candy

Boost IT visibility and business value

Vodafone is laying off 450 staff at its Newbury headquarters and employing more staff in shops to show customers how mobile phones work.

The operator said the HQ cuts had nothing to do with current economic conditions, and that it would not be closing any of the buildings on the Newbury campus. Rather, it is all about "simplifying its operating model" by getting customers to use the trickier services it is pushing.

The addition of 330 "retail advisors" reflects how operators now see their customers - as punters crying out for premium data services but lacking the knowledge of how to use them. The vast majority of phones are still being used mostly to make phone calls, a service which is a lot less profitable than it used to be, and talking a punter though downloading a Madonna track makes it much more likely they'll use their phone for downloading in future.

Another 130 staff are being recruited to help businesses understand how to use their mobiles.

Anyone who's experienced Vodafone's billing systems lately will be pleased to hear that another 30 bodies are being recruited into "enhanced e-billing capability".

In all it's 450 out - around 10 per cent of the Newbury workforce, though apparently 20 per cent of the senior management are for the chop - and 490 being recruited around the country into (lower-paid) roles showing punters how to access premium services... and making sure they get billed for them.

Once Voda's customers have learnt how to download the latest music those punters will be able to enjoy seven tracks from Madonna's latest album, Hard Candy, a week before the proles, at 99 pence a track, with one being released each day to count down to the general release.®

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.