Feeds

Vodafone axes 450 at Newbury HQ

Never mind, have some Hard Candy

Next gen security for virtualised datacentres

Vodafone is laying off 450 staff at its Newbury headquarters and employing more staff in shops to show customers how mobile phones work.

The operator said the HQ cuts had nothing to do with current economic conditions, and that it would not be closing any of the buildings on the Newbury campus. Rather, it is all about "simplifying its operating model" by getting customers to use the trickier services it is pushing.

The addition of 330 "retail advisors" reflects how operators now see their customers - as punters crying out for premium data services but lacking the knowledge of how to use them. The vast majority of phones are still being used mostly to make phone calls, a service which is a lot less profitable than it used to be, and talking a punter though downloading a Madonna track makes it much more likely they'll use their phone for downloading in future.

Another 130 staff are being recruited to help businesses understand how to use their mobiles.

Anyone who's experienced Vodafone's billing systems lately will be pleased to hear that another 30 bodies are being recruited into "enhanced e-billing capability".

In all it's 450 out - around 10 per cent of the Newbury workforce, though apparently 20 per cent of the senior management are for the chop - and 490 being recruited around the country into (lower-paid) roles showing punters how to access premium services... and making sure they get billed for them.

Once Voda's customers have learnt how to download the latest music those punters will be able to enjoy seven tracks from Madonna's latest album, Hard Candy, a week before the proles, at 99 pence a track, with one being released each day to count down to the general release.®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?