Feeds

Microsoft signs assemblers to boost Xbox 360 output

Tight supply blamed for PS3 sales surge

Build a business case: developing custom apps

Microsoft is rumoured to have signed deals with two additional manufacturers to make Xbox 360s. The claim follows reports that sales of the console have dropped in the US.

Recently published figures from market watcher NPD show that Microsoft only sold 254,600 consoles through retail outlets in the US during February. Major rival Sony sold 280,000 PS3 consoles, while Nintendo shifted 351,800 Wiis.

To date, the Xbox 360 has outsold the PS3 in the US on a monthly basis. Microsoft blamed the reversal on a temporary supply shortage caused by high demand.

A report by DigiTimes today claimed that two extra assemblers, Pegatron and Unihan, have been brought under Microsoft’s wing, a move that could see a combined total of 500,000 Xbox 360s churned out each month by the producers' Chinese factories.

Singapore-based Flextronics is currently the only known manufacturer of Microsoft’s console. In the past, it was working alongside Taiwan's Wistron, but DigiTimes alleges that supplier pulled out of Xbox 360 production because the margins were too thin. If they are, that doesn't appear to be bothering Pegatron or Unihan.

Microsoft is currently enjoying a boom in Xbox 360 sales in Europe, thanks to its recent decision to cut the console’s price over here. According to analyst Chart-Track, sales of the console rose 36 per cent last week after the cut came into effect.

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.