Q: What do you give to the girl who has everything?

A: A new best friend or, if you're highly-talented former jailbird "One Night in" Paris Hilton, a new best friend chosen online for an MTV reality show.

Yup, we kid you not. Here's the background:

Do you long to strut into the world's most elite hotspots without a care in the world except how fabulous you are? Ever wish the velvet ropes didn't exclude you from the social circles of the A-List? Well now's your chance to bypass the bourgeois because Paris Hilton is looking for a new best friend, and she's set her sites on you! MTV is giving the opportunity of a lifetime to one girl or guy who has what takes to become Paris Hilton's new BFF. That's hot!

Over the next 8 weeks, a select few hopefuls will be chosen for a chance to be on Paris’ new reality show where she’ll pick a new best friend! Wannabe besties will fill out their profiles with blogs, pictures, and videos that explain why they belong in this elite entourage. It’s going to take some serious convincing to set yourself apart from the pack, so let your personality shine through and do whatever it takes to get those votes! The more votes you have the more noticeable you are, and popularity is the name of this game!

Well, as my dad is wont to say: "You must be f**king joking." Sadly not, and Paris announced at a press conference in LA that a grand total of 20 finalists will move in with her to learn "normal girl stuff" like fashion and shopping while the cameras capture every fun-filled moment for an expectant world.

The Beeb adds that lonely Paris is ideally looking for "someone that I can just trust, someone who's not gonna stab me in the back like has happened a lot in this town, someone I can have fun with".

We assume Paris's new best friend duties will include - apart from the obligatory A-list partying - accompanying the amateur grumble flick star to Rwanda for her long-awaited charity mercy dash. The gig is still on, reports suggest, pending the sponsoring Playing for Good Foundation getting things together for sometime this year. ®

50 comments posted — Comment period finished