Feeds

O2 signs up with Napster

iTunes is not our only option

5 things you didn’t know about cloud backup

O2 UK has signed a deal to give its customers access to the Napster (Light) music download service, though punters will have to pay an additional 20 pence to use the service from their mobiles.

The service will be available on 30 handsets though the O2 Active portal, with tracks costing 99p each and being delivered in two versions, one for the phone and one for the desktop. Ninety-nine pence is 20 pence more than you'd pay for the same tracks through Napster Light, though you wouldn't get the music on your phone.

The bill-by-the-track method contrasts with Napster's preferred subscription offering, a monthly rate for all the music you want which disappears when you stop paying - "have everything, own nothing" as the company puts it.

The subscription model has also been adopted by Vodafone for its service, though it also provides a "Full Track" service which is almost identical to the O2/Napster offering - though with only a million tracks compared to Napster's five million.

O2 has been working with Napster in Ireland for the last few years, and in Germany new O2 ADSL subscribers get a year of Napster's "To Go" service free.

The UK offer of 99p compares badly with Apple's iTunes store. At 79p per track it's available to O2 customers who've got an iPhone and also allows both desktop and mobile playback. O2 doesn't make any money out of iTunes, so it's not really in its interest to promote it, and it makes sense for it to have a competitive offering even if it's the hardware that locks punters into iTunes.

Most operators are hoping to make money out of selling music over their networks, which is ironic as their selling of airtime to da yoof has probably done more damage to the music industry than any number of pirated downloads. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
Google has spaffed more cash on lobbying this year than Big Cable
Don't worry, it'll be cheaper when they use drones
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?