Feeds

Google tests ad platform and inventory manager

Big ideas for small.biz

Application security programs and practises

Google is beta testing Ad Manager - the software aimed at making running ads on websites easier for smaller businesses.

The hosted service is free and is designed for smaller companies than DoubleClick's product Revenue Centre. The European Commission formally approved Google's takeover of DoubleClick two days ago. Regulators decided the $3.1bn deal would not damage competition. US regulators approved the deal last year.

On its corporate blog, Google said the two complement each other because DoubleClick is aimed at larger sales teams while Ad Manager is more suited to smaller firms.

The software lets you organise and publish adverts on a website and keep track of inventory and performance. It can also run reports tracking how well adverts perform - how many people saw a specific advert and how many clicked through.

The service is invite-only at the moment, but if you go to the site and ask nicely, they might let you in.

The software is non-exclusive so you can use it to link to any ad network, like Microsoft's or Yahoo!'s. ®

Mobile application security vulnerability report

More from The Register

next story
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.