The business readers among you who are worried that your data is grubbier than a chimneysweep's fingernails might be interested in this free whitepaper (http://whitepapers.theregister.co.uk/paper/view/392/dq-paper-final?td=art) (pdf) put together by the El Reg Department of Sanitisation.

The paper rather nicely explains that the quality of data is, like mercy, for most companies strained - something which could have serious financial implications.

As Gartner Research vice president Andreas Bitterer last year expounded: "There is not a company on the planet that does not have a data quality problem. And where a company does recognise it has a problem, it often underestimates the size of it."

Why, then, do many companies simply not have a decent data quality strategy, and what can they do to clean behind their ears? Well, it's not something they can necessarily do overnight, but making a start now will ensure a smoother ride later.

To learn more and avoid possible datapocalypse, click here (http://whitepapers.theregister.co.uk/paper/view/392/dq-paper-final?td=art) to enjoy our "whiter-than-white-or-your-money-back" offer. ®