Feeds

Azul star DeWitt runs to HP

Settles down with PCs

The essential guide to IT transformation

Last September, we revealed that then Azul Systems CEO Stephen DeWitt planned to bail on the start-up. Six months later DeWitt confirmed the move by popping up at HP.

HP has turned DeWitt into SVP of its PC business in the Americas region. He'll report to Todd Bradley, the EVP of HP's entire Personal Systems Group.

DeWitt once ran Cobalt - a server appliance company that coaxed Sun into blowing $2bn. Then, he served as an executive at Sun for a short time before trying the start-up thing once again with Azul, which makes a line of Java server appliances.

Once CEO and Chairman at Azul, DeWitt last Nov. turned over the CEO role to Scott Sellers.

As we understand it, DeWitt gave up on day-to-day management of Azul a long time ago; so slotting Sellers into the CEO role made a ton of sense. Sellers has been generous enough to talk with us at length about Azul's business, and the company now seems on more solid ground.

We noticed last week that DeWitt disappeared from the Azul website, but the company declined to tell us where he went. The secrecy makes more sense now.

Azul has yet to tell us who it will tap as Chairman.

HP gets a flashy, smooth-talking executive who should be a real asset to the PC unit. The company has a ton of momentum going right now, and DeWitt is just the type of fella who can keep that mojo rising by making a PC seem more exciting than a PC.

We're quite surprised to see him end up at a giant corporation after demonstrating a fierce entrepreneurial streak. After all, DeWitt is only 42.

But the demands of selling rather custom hardware to big businesses will wear any man out. We look forward to hearing about DeWitt's approach to the PC game. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Raspberry Pi B+: PHWOAR, get a load of those pins
More USB ports than your laptop? You'd better believe it...
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?