Feeds

Nine Inch Nails slam Radiohead's 'bait and switch'

Industrial quality

Choosing a cloud hosting partner with confidence

Trent Reznor has taken a swipe at English whingers Radiohead for using the internet as a cynical marketing stunt. Like Radiohead, Reznor has released a digital version of his new album first, following it up with a physical release. Like Radiohead too, you can legally download the music for free. And it's brought Reznor immediate payback - the limited edition "deluxe" CD of Nine Inch Nails' Ghost sold out almost instantly, grossing $750,000 - although he hasn't revealed digital sales yet.

So what's his beef?

Reznor's proposition offers the paying fan considerably better value for money: lossless versions in FLAC, and artwork, for $5. And he contrasts this with the In Rainbows digital release.

"What they did was a cool thing; I think the way they parlayed it into a marketing gimmick has certainly been shrewd," he told ABC's Michael Atkin. "But if you look at what they did, though, it was very much a bait and switch to get you to pay for a MySpace-quality stream as a way to promote a very traditional record sale."

"There's nothing wrong with that - but I don't see that as a big revolution [that] they're kinda getting credit for."

"What they did right: they surprised the world with a new record, and it was available digitally first. What they did wrong: by making it such a low quality thing, not even including artwork... to me that feels insincere."

Reznor agreed with the view that the model only really favours established artists, calling it a "fair critique". He also blasted the "stunning" ineptitude of major labels and said their current licensing strategy is "five years too late".

As we reported, technical problems last week drove fans to the P2P Torrent sites. Reznor took responsibility for the snafu - which he said was caused by his insistence on providing high quality streams - and apologised.

"We were caught with our pants down," he said. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.