Feeds

Nine Inch Nails slam Radiohead's 'bait and switch'

Industrial quality

Top three mobile application threats

Trent Reznor has taken a swipe at English whingers Radiohead for using the internet as a cynical marketing stunt. Like Radiohead, Reznor has released a digital version of his new album first, following it up with a physical release. Like Radiohead too, you can legally download the music for free. And it's brought Reznor immediate payback - the limited edition "deluxe" CD of Nine Inch Nails' Ghost sold out almost instantly, grossing $750,000 - although he hasn't revealed digital sales yet.

So what's his beef?

Reznor's proposition offers the paying fan considerably better value for money: lossless versions in FLAC, and artwork, for $5. And he contrasts this with the In Rainbows digital release.

"What they did was a cool thing; I think the way they parlayed it into a marketing gimmick has certainly been shrewd," he told ABC's Michael Atkin. "But if you look at what they did, though, it was very much a bait and switch to get you to pay for a MySpace-quality stream as a way to promote a very traditional record sale."

"There's nothing wrong with that - but I don't see that as a big revolution [that] they're kinda getting credit for."

"What they did right: they surprised the world with a new record, and it was available digitally first. What they did wrong: by making it such a low quality thing, not even including artwork... to me that feels insincere."

Reznor agreed with the view that the model only really favours established artists, calling it a "fair critique". He also blasted the "stunning" ineptitude of major labels and said their current licensing strategy is "five years too late".

As we reported, technical problems last week drove fans to the P2P Torrent sites. Reznor took responsibility for the snafu - which he said was caused by his insistence on providing high quality streams - and apologised.

"We were caught with our pants down," he said. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.