Feeds

Nine Inch Nails slam Radiohead's 'bait and switch'

Industrial quality

5 things you didn’t know about cloud backup

Trent Reznor has taken a swipe at English whingers Radiohead for using the internet as a cynical marketing stunt. Like Radiohead, Reznor has released a digital version of his new album first, following it up with a physical release. Like Radiohead too, you can legally download the music for free. And it's brought Reznor immediate payback - the limited edition "deluxe" CD of Nine Inch Nails' Ghost sold out almost instantly, grossing $750,000 - although he hasn't revealed digital sales yet.

So what's his beef?

Reznor's proposition offers the paying fan considerably better value for money: lossless versions in FLAC, and artwork, for $5. And he contrasts this with the In Rainbows digital release.

"What they did was a cool thing; I think the way they parlayed it into a marketing gimmick has certainly been shrewd," he told ABC's Michael Atkin. "But if you look at what they did, though, it was very much a bait and switch to get you to pay for a MySpace-quality stream as a way to promote a very traditional record sale."

"There's nothing wrong with that - but I don't see that as a big revolution [that] they're kinda getting credit for."

"What they did right: they surprised the world with a new record, and it was available digitally first. What they did wrong: by making it such a low quality thing, not even including artwork... to me that feels insincere."

Reznor agreed with the view that the model only really favours established artists, calling it a "fair critique". He also blasted the "stunning" ineptitude of major labels and said their current licensing strategy is "five years too late".

As we reported, technical problems last week drove fans to the P2P Torrent sites. Reznor took responsibility for the snafu - which he said was caused by his insistence on providing high quality streams - and apologised.

"We were caught with our pants down," he said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.