Feeds

Nine Inch Nails slam Radiohead's 'bait and switch'

Industrial quality

Intelligent flash storage arrays

Trent Reznor has taken a swipe at English whingers Radiohead for using the internet as a cynical marketing stunt. Like Radiohead, Reznor has released a digital version of his new album first, following it up with a physical release. Like Radiohead too, you can legally download the music for free. And it's brought Reznor immediate payback - the limited edition "deluxe" CD of Nine Inch Nails' Ghost sold out almost instantly, grossing $750,000 - although he hasn't revealed digital sales yet.

So what's his beef?

Reznor's proposition offers the paying fan considerably better value for money: lossless versions in FLAC, and artwork, for $5. And he contrasts this with the In Rainbows digital release.

"What they did was a cool thing; I think the way they parlayed it into a marketing gimmick has certainly been shrewd," he told ABC's Michael Atkin. "But if you look at what they did, though, it was very much a bait and switch to get you to pay for a MySpace-quality stream as a way to promote a very traditional record sale."

"There's nothing wrong with that - but I don't see that as a big revolution [that] they're kinda getting credit for."

"What they did right: they surprised the world with a new record, and it was available digitally first. What they did wrong: by making it such a low quality thing, not even including artwork... to me that feels insincere."

Reznor agreed with the view that the model only really favours established artists, calling it a "fair critique". He also blasted the "stunning" ineptitude of major labels and said their current licensing strategy is "five years too late".

As we reported, technical problems last week drove fans to the P2P Torrent sites. Reznor took responsibility for the snafu - which he said was caused by his insistence on providing high quality streams - and apologised.

"We were caught with our pants down," he said. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.