Feeds

Hulu says hello

Big TV muscles in on online video

The essential guide to IT transformation

Hulu, the US online video effort set up as a joint venture by NBC and News Corp, launched in full today.

Hulu, which we're told means "precious" in Hawaiian, has been in private beta since October. Its development was first announced in March 2007.

As well as its primary big studio backers, Warner Brothers TV and film studio Lionsgate have also signed up to pump the site with content in recent days.

The site is more akin to the BBC's streaming iPlayer than YouTube, showing full-length TV episodes and movies in decent quality Flash, and without a user upload function. See for yourself here.

There are some gems on offer including The Simpsons, Battlestar Galactica and The Big Lebowski. It's all geo-targeted on IP address, so it should only be available in the US... in theory.

Hulu is 100 per cent backed by advertising, with all shows and movies free to view. On our visit we saw both banner and video ads for Taco Bell, before and during the episode. Though it won't really be competing with YouTube on content - cats playing piano versus Arrested Development - the two sites will be battling for online advertisers' dollars.

UK broadcasters are plotting their own commercial TV aggregator in the form of Project Kangaroo, a collaboration between BBC Worldwide, ITV and Channel 4. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Judge nixes HP deal for director amnesty after $8.8bn Autonomy snafu
Lawyers will have to earn their keep the hard way, says court
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.