Feeds

Beeb's DAB failfest 'costs £25 per set'

20th time lucky?

The essential guide to IT transformation

The New Year has seen another BBC TV campaign to persuade radio listeners to move to digital. This means moving to DAB, the obsolete broadcasting technology the world has snubbed, and Britain has, too.

Thanks to Steve Green, we can begin to gauge the extent of this campaign.

The latest salvo is the corporation's 20th effort to persuade us to switch to DAB, he notes. Steve calculated how much this would cost if the DAB campaign had to pay the going rate for advertising, in a feature for Hi-Fi World, where he's a columnist. But that was over two years ago; he's now updated the sums.

If the ad campaign is measured in terms of commercial advertising rates, the cost would be £163m. Since 6.5 million DAB sets have shifted, this is the equivalent of £25 per set.

A boat full of Fail

Landfill... DAB... roll your own caption

But the difference now is that DAB is obsolete, and about as attractive as jumping on the Titanic as it leaves port. Today's digital radio sets can't be updated to use more efficient codecs, such as AAC+, and are incompatible with the successor to DAB, DAB+, that much of the rest of the world is eyeing. So why the relentless promotion?

Well, DAB has to be the best thing to happen to the Corporation in the past decade. It screws commercial radio rivals, who hand over £100,000 for a property (licence), and then must give the "penthouse suite" back to the public broadcaster. The paltry audiences for DAB mean the commercial operators must bleed red ink, while the BBC runs its own deeply subsidised digital broadcasts. Trebles all round!

That's why you're unlikely to hear the true extent of the digital radio fiasco on the Beeb itself, and why the digital propaganda is likely to continue - as relentless as those exhortations to "Send us your views".

Urging the public to buy obsolete technology is absurd at any cost: the BBC should suspend this expensive campaign of deception, and get level with the public. ®

You lot seem to have the measure of DAB, judging by your feedback - many thanks for that.

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.