Feeds

CPW builds wall between customers and Phorm

As US prepares 'welcome' party

Top 5 reasons to deploy VMware with Tegile

In a telephone interview on Monday, Schwartz said: "If they're still arguing the distinction that PeopleOnPage [the product distributed by 121Media] was not spyware, then there has been a major misunderstanding. If Phorm is again saying that it was simply adware then that raises serious concerns about them from our point of view."

Schwartz said: "When we first met with Phorm they actually told us they had all of the ISPs on board." He believes the reception ad targeting based on users' browsing habits will get Stateside is dependent on how it is rolled out. "Simply clicking 'OK' on the first sign up screen is not good enough because we know people don't read those things."

"There are precedents where the FTC has ruled that's an unfair practice."

New that Phorm could face a frosty welcome in the US could compound its woes in the stock market. Investors deserted the firm yesterday, as a massive PR offensive aimed at calming anger against Phorm failed. Its stock plummeted 35 per cent on the Alternative Investment Market (AIM).

Phorm closed the day down 31 per cent, which wiped more than £100m off the value of the company. At time of writing, in early trading today Phorm remained around its new £20.00 mark. See here for the latest.

The firm has been forced to issue a statement to the markets denying the plunge is the result of undisclosed commercial developments. In a story published late yesterday by the Financial Times, Phorm also sought to calm market fears that the storm of protest seen online against Phorm could jeopardise its financial potential. BT, Virgin Media and Carphone Warehouse are all standing by their deals to pump customer browsing data into Phorm's ad targeting system, albeit in a more restricted way by Carphone.

Phorm's statement to investors is here (pdf). It says the firm is looking to raise $65m in additional backing and that it "continues to be in advanced discussions with other ISPs both in the UK and other markets". ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.