Feeds

Nokia turns to TV to push music service

You are entering the Green Room

Remote control for virtualized desktops

In a desperate attempt to drum up interest in its music service, Nokia is to launch its own TV show. The Nokia Green Room is to be shown on Channel 4 with exclusive extra bits only available through the online service.

The show will run from April this year, and will feature live music as well as "reality-style" bits filmed using hidden cameras and microphones in the green room where acts hang out before they go on stage.

Some of these bits won't be shown during the 30 minute broadcasts, but will be held back as exclusive elements only available through the Nokia store. Nokia hasn't been able to confirm to us that this content will be free, but that seems likely - getting people to download content the first time is the hardest thing, so if the show can get punters to log onto the store then the battle is half won.

Officially the show is being funded by Channel 4 and Nokia, though we understand that Nokia is putting up most of the cash. It's being produced by Whizz Kid Entertainment.

Nokia has been investing in some strange things lately, but at least this is traditional media. Depending on the bands they can get it should rate an audience - still, the pilot only managed 600,000 viewers despite featuring Girls Aloud and The Feeling.

Given that the acts will know they're being broadcast we can't help wondering if there'll be another green room, where they can actually relax before entering the Nokia Green Room and then finally getting up on stage, but we'll settle for anything less staged than the cringe-worthy "behind the scenes" elements put out by Katie and Peter in their eponymous chat show. ®

Beginner's guide to SSL certificates

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?