Feeds

Euro regulators give Google-Doubleclick buy thumbs up

Say deal won't stymie competition

Intelligent flash storage arrays

Google's multi-billion dollar acquisition of online ad network DoubleClick has been given the go-ahead by European regulators.

The European Commission (EC) said today the $3.1bn deal won't impede competition, despite the complaints of Microsoft and Yahoo!.

"The Commission found that the merged entity would not have the ability to engage in strategies aimed at marginalising Google's competitors, mainly because of the presence of credible ad-serving alternatives... in particular Microsoft, Yahoo! and AOL," said the EC in a statement.

The acquisition had already been approved by US regulators in December.

The EC had taken longer in its investigation partly because of the potential privacy concerns of joining the databases of the two companies, which include significant information on users' web activity.

Those concerns were eventually put aside as they were considered beyond the remit of European competition regulators.

Other organisations were happy the deal hadn't been blocked.

Jonathan Zuck, president of the Association of Competitive Technology, which represents SMEs, said: "The merger will undoubtedly change the competitive landscape of our industry and fuel the evolution of internet advertising." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.