Feeds

Euro regulators give Google-Doubleclick buy thumbs up

Say deal won't stymie competition

SANS - Survey on application security programs

Google's multi-billion dollar acquisition of online ad network DoubleClick has been given the go-ahead by European regulators.

The European Commission (EC) said today the $3.1bn deal won't impede competition, despite the complaints of Microsoft and Yahoo!.

"The Commission found that the merged entity would not have the ability to engage in strategies aimed at marginalising Google's competitors, mainly because of the presence of credible ad-serving alternatives... in particular Microsoft, Yahoo! and AOL," said the EC in a statement.

The acquisition had already been approved by US regulators in December.

The EC had taken longer in its investigation partly because of the potential privacy concerns of joining the databases of the two companies, which include significant information on users' web activity.

Those concerns were eventually put aside as they were considered beyond the remit of European competition regulators.

Other organisations were happy the deal hadn't been blocked.

Jonathan Zuck, president of the Association of Competitive Technology, which represents SMEs, said: "The merger will undoubtedly change the competitive landscape of our industry and fuel the evolution of internet advertising." ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.