Feeds

Euro regulators give Google-Doubleclick buy thumbs up

Say deal won't stymie competition

Remote control for virtualized desktops

Google's multi-billion dollar acquisition of online ad network DoubleClick has been given the go-ahead by European regulators.

The European Commission (EC) said today the $3.1bn deal won't impede competition, despite the complaints of Microsoft and Yahoo!.

"The Commission found that the merged entity would not have the ability to engage in strategies aimed at marginalising Google's competitors, mainly because of the presence of credible ad-serving alternatives... in particular Microsoft, Yahoo! and AOL," said the EC in a statement.

The acquisition had already been approved by US regulators in December.

The EC had taken longer in its investigation partly because of the potential privacy concerns of joining the databases of the two companies, which include significant information on users' web activity.

Those concerns were eventually put aside as they were considered beyond the remit of European competition regulators.

Other organisations were happy the deal hadn't been blocked.

Jonathan Zuck, president of the Association of Competitive Technology, which represents SMEs, said: "The merger will undoubtedly change the competitive landscape of our industry and fuel the evolution of internet advertising." ®

Choosing a cloud hosting partner with confidence

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.