World's greatest hardware guru turns flacktastic
Brunswick tags a Loon
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Steve Milunovich - the world's greatest hardware guru - has given up on the guru business in favor of being a flack.
Milunovich joined the Brunswick Group, becoming a partner at the "communications consultancy." The firm expressed excitement over Milunovich's investing and technology "expertise." Apparently, they missed his notes on Intel's Itanium processor turning into an "industry standard" and his inability to generate interest in a self-run hedge fund.
Longtime Register readers will recognize Steve by his nickname: "The Loon." Steve wrote to us once asking why we choose to tease him in this manner. Those of you familiar with his notes penned while he served as Merrill Lynch's top hardware analyst know the answer to this query.
We've never run across Brunswick before, but the firm seems quite impressive. Its web site lists a ton of worldwide offices and skills dealing with such complex issues as crisis control and IPOs. Brunswick also likes to show off its talents at handling human being clip art.
Apparently, a pink skin tone is crucial to PR success, while clear copy on a web site is not.
With such requirements, The Loon should fit right in. ®
COMMENTS
"L'addition, s'il vous plait"
Oh, Brunswick. That's not just PR, that's 'City' PR. The world of the Friday night drop - when men in velvet-collared overcoats dine financial journalists and put together the business pages of the Sundays.
At the height of BA and Virgin's rivalry every weekend saw an exchange of hit pieces from the rivals' tame hacks. Brunswick represented BA.
But, at least they had more success puffing BA than they did Railtrack. A 'client relationship' that ended in the nationalisation of the client and a total loss to its shareholders.
The Loon is bringing his technology expertise to a team that already represents the European Information, Communications and Consumer Electronics Technology Industry Associations. Yes, 'that' EICTA .
Home at last.
Brunswick Stew
UK readers may not have heard of "brunswick stew", which James Beard refers to as "one of the most famous of American dishes." The star ingredient is squirrel--Beard says two or three.
I'm not aware of any recipes with loon--it would likely taste fishy, don't you think?--but "squirrely" is not a term of flattery over here.
Brunswick?
I assume they're different from the bowling company?
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