Feeds

Steve Jobs unveils plans to dominate RIM BlackBerry, Life, the Universe, and Everything

'We will build 12 Amazons. Or 4 Googles'

Build a business case: developing custom apps

Apple will rejigger the iPhone in a sweeping effort to satisfy email-addicted business people, video game junkies, and third-party software developers who don't mind getting Apple's approval for their applications.

Today, during a press fest at its Cupertino, California headquarters that did not include The Reg, Steve Jobs and company announced a Microsoft Exchange-friendly version of their handheld status symbol, before unveiling the long-awaited iPhone SDK and an "App Store" where you can purchase the fruits of this software developer's kit.

Due in June, the next version of the iPhone will make like BlackBerry, connecting directly to Microsoft's biz-centric server platform. This means Exchange will have the power to push emails, calendar items, and contacts onto the phone. And that will make the folks at RIM very nervous.

Yes, Apple has licensed the ActiveSync protocol from its Redmond arch-rival.

But in opening up the iPhone to third-party developers, the company has stopped short of the Microsoft way. Apple reserves the right to approve every application built for its beloved handheld, funneling each and every one through its new App Store.

At the press fest, Electronic Arts and Sega trumpeted new games for phone. Salesforce.com showed off a less frivolous app (or more frivolous, depending on you point of view). And venture capital firm Kleiner Perkins Caufield & Byers announced a $100m "iFund" that will do nothing but iFund other iPhone iApps.

"That should be enough to start about a dozen Amazons or even four Googles," the firm said. "And if we're running out of money, we'll run around and look for more." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.