Feeds

Microsoft architecture chief 'clarifies' online formula

Silverlight + Yahoo! = $$$$

Combat fraud and increase customer satisfaction

Mix 08 Microsoft's chief software architect Ray Ozzie tried to clarify Microsoft's software plus services internet strategy. And guess what, it involves advertising and Yahoo!.

Ozzie opened Microsoft's Mix 08 offering developers the "big picture" on a strategy he promised would culminate with massive software and service launches at Microsoft's mega Professional Developers Conference (PDC) in October.

"Microsoft has many products and services, and it's occurred to me that without being able to see the big picture it might seem to you to be a little bit random," Ozzie offered.

That's an understatement from a company trying to make a portfolio that spans free email, music players, desktop productivity and enterprise databases relevant to any and all developers targeting business and consumer customers.

According to Ozzie, there are "two distinct and important aspects" to Microsoft's software plus services. The first "deeply embraces" advertising, and the second covers the way the internet is "shaping and transforming" Microsoft products.

Ozzie believes Microsoft's investments in online consumer and business services, such as search, Xbox Live and the recently announced Exchange and SharePoint Online are creating the properties that can be used to exploit ad clicks.

Underlying the push, Microsoft announced the first beta of Silverlight 2.0, the cross-browser plug-in for video and audio that Microsoft pitched heavily at Mix as a medium for building and delivering ad banners on sites and inside steaming video. Microsoft claimed 1.5 million downloads of Silverlight since launch last year, hardly a surprise given you are forced to use Silverlight to watch most video content authored by Microsoft.

"Advertising will be the primary way we monetize the web... Microsoft is doing its part to ensure there's a vibrant ad system on the web," Ozzie said.

"We are significantly investing in search, content and community innovation," Ozzie said.

With an eye on the importance of Yahoo!'s numerous online communities as markets for advertising, Ozzie said: "If you wonder why we are so interested in Yahoo! and it's creative people and properties, I hope that makes it clear."

As to the second part of Microsoft's software plus services strategy, Ozzie turned to how Microsoft is making its applications' capabilities available as services. He returned to Exchange and SharePoint Online, Dynamics CRM Live, and tackled Microsoft making Office productivity and collaboration available on the PC, mobile and as a hosted service via Office Live. "Office Live will extend the Office experience into the social mesh, linking and sharing and tagging documents," Ozzie said.

Ozzie also announced, but provided no details of, the beta availability of SQL Server data services, following last year's BizTalk Services

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.