Feeds

Caesar's Palace security confronts Dell over HP gig invasion

Propaganda police

Combat fraud and increase customer satisfaction

The once docile Dell has turned ultra-aggressive in its war with HP.

Dell staffers were confronted by Caesar's Palace security forces, as they tried to invade the HP Americas Partner Conference in Las Vegas this past week. The "highly-efficient and professional" Roman troops prevented Dell from bombarding all 1,100 HP partners with marketing material. Still, Dell felt pleased that it fed propaganda to some 800 attendees.

In the past, you'd never expect such behavior from Dell. The hardware maker was happy enough to operate in the background, avoiding a lot of the mud-slinging that splatters across the likes of HP, IBM and Sun Microsystems.

Now, however, Dell wants to give off the impression of a hip, energetic firm and even blogged with pride about its HP harassment. Dell also wants to get its channel play going.

"This is playing to win and we will continue to find innovative ways to go on the offense," wrote Dell's Chief Marketing Officer Mark Jarvis.

The Dell ads centered on the company's own partner play - PartnerDirect.

"Based on the feedback from our partners, we know that features such as Deal Registration, pricing, certification paths, EqualLogic storage and no messy rebates are what has brought us tens of thousands of channel partners to-date," Jarvis wrote. " We expect those same PartnerDirect features may appeal to HP partners who got the message in Las Vegas last week."

We've placed a call into HP corporate to see just what Hurd's House thinks about this state of affairs. ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.