Caesar's Palace security confronts Dell over HP gig invasion
The once docile Dell has turned ultra-aggressive in its war with HP.
Dell staffers were confronted by Caesar's Palace security forces, as they tried to invade the HP Americas Partner Conference in Las Vegas this past week. The "highly-efficient and professional" Roman troops prevented Dell from bombarding all 1,100 HP partners with marketing material. Still, Dell felt pleased that it fed propaganda to some 800 attendees.
In the past, you'd never expect such behavior from Dell. The hardware maker was happy enough to operate in the background, avoiding a lot of the mud-slinging that splatters across the likes of HP, IBM and Sun Microsystems.
Now, however, Dell wants to give off the impression of a hip, energetic firm and even blogged with pride about its HP harassment. Dell also wants to get its channel play going.
"This is playing to win and we will continue to find innovative ways to go on the offense," wrote Dell's Chief Marketing Officer Mark Jarvis.
The Dell ads centered on the company's own partner play - PartnerDirect.
"Based on the feedback from our partners, we know that features such as Deal Registration, pricing, certification paths, EqualLogic storage and no messy rebates are what has brought us tens of thousands of channel partners to-date," Jarvis wrote. " We expect those same PartnerDirect features may appeal to HP partners who got the message in Las Vegas last week."
We've placed a call into HP corporate to see just what Hurd's House thinks about this state of affairs. ®
All Hail Caesar!
In Dell's defense, have you seen those Caesar bouncers? They're pretty hot. Assuming no one spiked the water in Lake Austin, I think the only explanation why otherwise intelligent people would pepper a competitor's conference with paper SPAM, is...well, all rise for Caesar!
Ignored the Channel Sellers?
You mean that they completely and utterly shafted the channel sellers, when they went direct, stole their customers and then aggressively sold against them...you think that they are going to come back easily and say I want another chance to be completely shafted...................................mines the one with kick me written on the back
And as the anonymous coward above says it really is the wrong audience.
It really smacks of a start-up company, let alone one that ignored the channel sellers for however many years and then all of a sudden wants a piece of the pie.
Paris...any publicity is good publicity i suppose.