Feeds

Yahoo! unveils third leg for managing mobile content

Launches onePlace in German place

The Power of One Infographic

CeBIT Yahoo! sprouted the third leg of its mobile content strategy today, with the surprise launch of onePlace, an application that aggregates and filters users' content desires.

onePlace lines up with oneSearch and the recently launched oneConnect to form the vendor's three legged stool for milking the mobile market.

Marco Boerries, executive vice president of Connected Life at Yahoo!, said the service, due to launch next quarter, would allow users to pull their favourite content, information, and accounts from across the web via a PC and mobile devices.

Yahoo! then recognises, sorts, and filters the information, using over 50 categories, said Boerries, enabling users to view it on their phones and other small devices.

So, for example, a news story about Amy Winehouse will be recognised as news content, but also as photo content, celebrity content etc, and will spark off other content. Likewise, details of a flight would also be linked to information about the destination, weather or restaurant reviews.

The app includes a "pulse" view, so the flight booking would stay at the top of the app when viewed on a mobile phone, until the flight has actually taken off. It is also hooked in with the vendor's oneConnect feature, so that once you actually get to the destination, the lists can be reformatted to highlight localised information. Boerries described this as recognising what's bubbling up.

Yahoo! has released open APIs so content providers can link in to the service. Boerries said the app would typically use a huge cache, so users can store content and view it without being connected to their operator and paying even more data charges.

Boerries said the firm would monetise the service in the usual manner – ie, by sticking ads all over it. Asked how partners would make anything from it, he said they would have traffic driven back to their own sites, or might strike revenue sharing deals with Yahoo! So that's alright then!

Separately, the vendor said its Yahoo! Go strategy was being rolled out across Europe, with betas for France, Spain, Italy, Germany and the UK in March. The vendor has also announced widget deals with the likes of MySpace, Eurosport, and eBay. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.