Feeds

Mobile phone sales under threat in 2008

Only in established market though

The Essential Guide to IT Transformation

Despite global mobile device sales of 1.15bn units in 2007, market watcher Gartner expects sales in mature markets to drop by around ten per cent this year.

Consumers’ thirst for mobile phones saw sales increase by 16 per cent from the 990m devices sold in 2006, according the analyst's latest figures. However, it claims mature markets, such as Western Europe and the US, are becoming increasingly saturated, which will lead to the number of devices sold slowing. It claims such markets are driven by network operators’ contracts and handset replacements, which will only account for 30 per cent of all mobile devices sales this year.

Countries like India and China helped to push up the sales numbers for 2007, because many people in such regions were buying their first handsets. Closer to home, many people were buying more complex devices, such as handsets with TV tuners, GPS, touchscreens and high-resolution cameras.

For example, Orange said earlier this month that it has sold 90,000 iPhones since releasing the handset to French punters in November. Maker Apple is also “really confident” it will sell 10m iPhones globally by the end of 2008.

Unsurprisingly, Nokia led the market with 37.8 per cent of all sales, up from 34.8 per cent in 2006. Motorola still managed to rock into second place, despite its market share dropping from 21.1 per cent to 14.3 per cent, whilst Samsung took third place with 13.4 per cent, up from 11.8 per cent in 2006. Sony Ericsson filled fourth place with 8.8 per cent, up from 7.4 per cent, and LG came into fifth place with a small increase from 6.3 per cent in 2006 to 6.8 per cent in 2007.

So, what should the manufacturers do if they don’t want their respective market shares to fall throughout 2008? Gartner suggests each should lower their prices and create more fashionable and easier to use phones. Talk about teaching your grandma to suck eggs...

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
LIVE TODAY: Speak your brains on SIGNAL-FREE mobile comms
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.