Feeds
70%

Samsung Armani mobile phone

Brand on the run?

Mobile application security vulnerability report

Review Following the fashion set by LG with its Prada Phone, Samsung has become the latest mobile maker to bring together couture culture and touchscreen technology. Running up its own style-savvy Giorgio Armani number, Samsung has embraced the iconic Italian fashion house chic for this premium label handset.

Not surprisingly, the Giorgio Armani-Samsung phone has drawn plenty of comparisons with the Prada Phone and, of course, that other well-known touchscreen handset, from Apple.

Armani Samsung P520 mobile phone

Samsung's Armani: Croix UI, but not LaCroix styling

Like the other pair, this phone doesn’t include 3G technology, nor is it Wi-Fi enabled as the iPhone is. Its feature set is pitched at a mid-tier Samsung Ultra level, squeezing a three-megapixel camera into its slim aluminium and stainless steel frame and packing in music player and video functionality alongside a familiar spread of features.

The Armani phone - aka the Samsung SGH-P520 - is a slim, neat and tidy design, and with a footprint of 87.5 x 10.5 x 54.5mm and 85g weight, will slip smoothly into any pocket or purse. Based on Samsung’s touch-operated Croix user interface, the phone’s front is dominated by its large 2.6in, 262,144-colour, 240 x 320 display, with just tiny call and end keys popping up on the bottom of the face.

The OS is the dominant aspect of this phone - anyone trying it out will judge it on its operational ability as much as on its well-attired first impressions.

But many buyers will pick this phone for the appeal of its prominent Armani logo, its clean lines and stylish yet subtle bronze-grey finish. After all, that’s what fashion’s all about. And there’s no mistaking the style element at play, from the luxury packaging to the leather case and cloth holders for accessories and handset. All branded, naturally.

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.