Feeds
70%

Samsung Armani mobile phone

Brand on the run?

High performance access to file storage

Review Following the fashion set by LG with its Prada Phone, Samsung has become the latest mobile maker to bring together couture culture and touchscreen technology. Running up its own style-savvy Giorgio Armani number, Samsung has embraced the iconic Italian fashion house chic for this premium label handset.

Not surprisingly, the Giorgio Armani-Samsung phone has drawn plenty of comparisons with the Prada Phone and, of course, that other well-known touchscreen handset, from Apple.

Armani Samsung P520 mobile phone

Samsung's Armani: Croix UI, but not LaCroix styling

Like the other pair, this phone doesn’t include 3G technology, nor is it Wi-Fi enabled as the iPhone is. Its feature set is pitched at a mid-tier Samsung Ultra level, squeezing a three-megapixel camera into its slim aluminium and stainless steel frame and packing in music player and video functionality alongside a familiar spread of features.

The Armani phone - aka the Samsung SGH-P520 - is a slim, neat and tidy design, and with a footprint of 87.5 x 10.5 x 54.5mm and 85g weight, will slip smoothly into any pocket or purse. Based on Samsung’s touch-operated Croix user interface, the phone’s front is dominated by its large 2.6in, 262,144-colour, 240 x 320 display, with just tiny call and end keys popping up on the bottom of the face.

The OS is the dominant aspect of this phone - anyone trying it out will judge it on its operational ability as much as on its well-attired first impressions.

But many buyers will pick this phone for the appeal of its prominent Armani logo, its clean lines and stylish yet subtle bronze-grey finish. After all, that’s what fashion’s all about. And there’s no mistaking the style element at play, from the luxury packaging to the leather case and cloth holders for accessories and handset. All branded, naturally.

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.