Feeds

Swisscom chills to the sound of whalesong

Joss-sticks inspire a 'sense of closeness'

Next gen security for virtualised datacentres

LogoWatch We're pretty disappointed to learn that Swisscom has disproved the theory that the Swiss are largely immune to rebranding madness, preferring to eschew the advances of the Strategy Boutique in favour of avoiding armed conflicts and counting other people's money.

Swisscom's new logoSadly, the company has evidently answered the hypnotic siren song of the whalesong CD, fired up the obligatory joss-sticks and brainstormed its way to a new logo.

The blurb explains:

The implied Swiss cross in the logo, the warmth of the red shade and the axis as the central starting point create a sense of closeness, combining and uniting our customers' different experiences. The dynamism of the logo shows that life is a moving force and full of surprises. Swisscom gets things moving, has its fingers on the pulse and is part of everyday life.

God preserve us all. For the record, Swisscom adds that "a brand with words and pictures with different Swisscom lettering and a moving element will appear that symbolises venturing into the new multimedia age".

Those of you with robust constitutions can find an entirely pointless but somewhat hypnotic animation of the "moving element" concept here. Enjoy. ®

Bootnote

Ever wondered what a Strategy Boutique brainstorm sounds like? Try this mp3.

Next gen security for virtualised datacentres

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.