Feeds

Asus Eee PC gives Sony the willies

If Elfin laptop pulls in punters, it'll pull down prices

SANS - Survey on application security programs

It's official: Sony fears the Asus Eee PC. It worries the elfin notebook's low price, low spec approach could cut the bottom out of the laptop business.

"If [Asus' Eee PC] starts to do well, we are all in trouble," Mike Abary, a senior VP with Sony US' IT products operation, told Cnet.

"That's just a race to the bottom... if mainstream buyers buy it then whoa..."

Abary's fear is clear: let punters know they can do what that want to do computationally on a small, very cheap machine, they won't want to pay out for expensive upgrades sporting the latest processor, graphics and screen technology.

Asus Eee PC 701

Asus Eee PC and friend: putting the willies up Sony

The PC industry as a whole - let alone Sony - has long depended on punters' desire for more performance from their computers as a driver for regular sales. Ever more bloated apps and operating systems have helped, as they've exposed the limitations of older systems.

Market watchers have long wondered when the point will come when punters decide their current machine is powerful enough for the tasks they want to perform, and the regular upgrade cycle comes to an end. As sales of computers to consumers have grown and grown, this point has become more important.

Still, why blame Asus? It's largely responding to demand, and consumer laptop prices have been tumbling anyway. In the US, Sony offers notebooks priced under $800 - over here you can now get half-decent ones for the sterling equivalent, £400.

The Eee comes in at around £220, so there's still some space for low-end laptops to fall into before they start matching Asus' pricing. If the Eee encourages better prices for consumers, then that's no bad thing. Companies like Sony will just have to work harder to win their favour.

Related Reviews
Asus Eee PC
Toshiba Portégé R500 slimline laptop
OLPC XO laptop
Maxdata Belinea s.book 1 sub-notebook

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.