Feeds

Facebook loses a few bitches

Sooooo 2007

Boost IT visibility and business value

Facebook has suffered its first drop in monthly users, according to numbers from web analytics outfit Nielsen Online.

Five per cent fewer people in the UK visited the site in January compared to the previous month. A total of 400,000 seem to have become bored with the social network and didn't bother to return.

A year earlier Facebook was still growing rapidly, despite the usual seasonal dip experienced online.

The slide is very bad news for Facebook. Rapid user growth is all it has to show for its massive investment in servers, and now it looks like even that story is evaporating. The only company bringing in significant revenue from Facebook is Rackable Systems, its hardware provider.

Advertisers - the people Facebook's venture capital backers hope will pay for it all in the end - have yet to swallow the line that Facebook represents a revolution in media or that targeting ads based on the personal information users give up is a useful new marketing technique.

Similar drops in interest have hit Facebook's competitors. Bebo has seen an eight per cent drop in UK users since October.

MySpace, meanwhile, has seen 14 per cent of UK users desert it in the last three months. Google, the undisputed motherbrain of flogging ad space online, says it has yet to find a way of turning the News Corp site's traffic into dollars.

Remember when Facebook was the future and supposedly worth $15bn? Stand back, because this fail is going to be epic. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Sin COS to tan Windows? Chinese operating system to debut in autumn – report
Development alliance working on desktop, mobe software
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.