Feeds

Facebook loses a few bitches

Sooooo 2007

Maximizing your infrastructure through virtualization

Facebook has suffered its first drop in monthly users, according to numbers from web analytics outfit Nielsen Online.

Five per cent fewer people in the UK visited the site in January compared to the previous month. A total of 400,000 seem to have become bored with the social network and didn't bother to return.

A year earlier Facebook was still growing rapidly, despite the usual seasonal dip experienced online.

The slide is very bad news for Facebook. Rapid user growth is all it has to show for its massive investment in servers, and now it looks like even that story is evaporating. The only company bringing in significant revenue from Facebook is Rackable Systems, its hardware provider.

Advertisers - the people Facebook's venture capital backers hope will pay for it all in the end - have yet to swallow the line that Facebook represents a revolution in media or that targeting ads based on the personal information users give up is a useful new marketing technique.

Similar drops in interest have hit Facebook's competitors. Bebo has seen an eight per cent drop in UK users since October.

MySpace, meanwhile, has seen 14 per cent of UK users desert it in the last three months. Google, the undisputed motherbrain of flogging ad space online, says it has yet to find a way of turning the News Corp site's traffic into dollars.

Remember when Facebook was the future and supposedly worth $15bn? Stand back, because this fail is going to be epic. ®

Seven Steps to Software Security

More from The Register

next story
Whoah! How many Google Play apps want to read your texts?
Google's app permissions far too lax – security firm survey
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
OpenWRT gets native IPv6 slurping in major refresh
Also faster init and a new packages system
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.