Feeds

UK media consultant dupes 2.4m randy YouTubers

No 'Hot Girl Sex' for you!

Beginner's guide to SSL certificates

UK "media consultancy" ST16 has discovered the secret to viral marketing: Hot Girl Sex.

Today, a pr flack tossed us an email explaining that ST16 just won the New York Film Festival's International Gold Award for a "viral film" called Steamy Windows. In just six months, the press release said, the film attracted over 2.4m viewers on YouTube and an extra 65,000 on Kontraband.

"The film was rated 85th most viewed of all time by UK Youtube," the release exclaimed. "Approximately 10,000 young people from Lancashire voluntarily watched the clip. This is approximately 10 per cent of the target audience."

The target audience is young men aged 17 to 25 who "may not pay attention to mainstream drink drive campaigns." As the film begins, you get the impression you're watching an attractive young woman enjoying the, um, company of some unseen young man. "She loved the way...he made her feel," the interstitials read, as the attractive young woman lets out groan after groan.

But by the end of the ad, you realize she's groaning for another reason: She's the victim of a drink driving accident. "Until he killed her," is the final message.

You think that's tasteless? A little net surfing revealed that when posted to YouTube, the film was flagged for containing "inappropriate" content - and it wasn't called Steamy Windows. It was called "Hot Girl Sex in Car".

There's more advice on how to create a viral video here (NSFW). ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.