Feeds

UK media consultant dupes 2.4m randy YouTubers

No 'Hot Girl Sex' for you!

Next gen security for virtualised datacentres

UK "media consultancy" ST16 has discovered the secret to viral marketing: Hot Girl Sex.

Today, a pr flack tossed us an email explaining that ST16 just won the New York Film Festival's International Gold Award for a "viral film" called Steamy Windows. In just six months, the press release said, the film attracted over 2.4m viewers on YouTube and an extra 65,000 on Kontraband.

"The film was rated 85th most viewed of all time by UK Youtube," the release exclaimed. "Approximately 10,000 young people from Lancashire voluntarily watched the clip. This is approximately 10 per cent of the target audience."

The target audience is young men aged 17 to 25 who "may not pay attention to mainstream drink drive campaigns." As the film begins, you get the impression you're watching an attractive young woman enjoying the, um, company of some unseen young man. "She loved the way...he made her feel," the interstitials read, as the attractive young woman lets out groan after groan.

But by the end of the ad, you realize she's groaning for another reason: She's the victim of a drink driving accident. "Until he killed her," is the final message.

You think that's tasteless? A little net surfing revealed that when posted to YouTube, the film was flagged for containing "inappropriate" content - and it wasn't called Steamy Windows. It was called "Hot Girl Sex in Car".

There's more advice on how to create a viral video here (NSFW). ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?