Feeds

Official: Toshiba discontinues HD DVD

No We surrender

High performance access to file storage

Toshiba has abandoned HD DVD "following recent major changes in the market", it announced this morning. The company spun the failure of its favourite format as a move made to strengthen the industry.

The consumer electronics giant said it will "no longer develop, manufacture and market HD DVD players and recorders".

It will begin to reduce shipments of HD DVD players to retail channels, aiming to stop shipping product by the end of March.

Consumers who've bought into HD DVD will continue to be supported, Toshiba said. However, we have to question the long-term availability of software updates since the format arguably now has no real future.

Toshiba also said it will continue to try and work with the companies - Microsoft, HP, Universal and Paramount among them - who helped it promote the HD DVD format.

However, the time had come for a change of strategy, it admitted.

“We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop,” said Atsutoshi Nishida, President and CEO of Toshiba.

Where will Toshiba go now? In its statement, it highlighted the other technologies it's driving, including Flash storage, tiny hard drives, wireless and "next-generation CPUs" - the latter a reference to what it's doing with the Cell processor it co-developed with Sony and IBM. Earlier this year, it demoed an HDTV powered by Cell.

Toshiba didn't address ongoing development of HD DVD drives for computers, and it's always possible the format will live on as a data-storage technology. The company had 51GB HD DVD discs in the lab, and these might yet be fully accepted into the HD DVD standard by the DVD Forum, the organisation that oversees both the DVD and HD DVD standards.

But the boost today's news will have given the Blu-ray Disc camp means it's unlikely HD DVD will have much of a future even here.

And it is good news for hi-def. Sony's victory may stoke sales of HD discs after shoppers held back purchases because of uncertainty over which technology would prevail. US retailers plan to stop selling HD DVDs after Warner Home Entertainment, the largest DVD publisher, said last month it would release its films only on Blu-ray.

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.