Feeds

HMRC blows £1.4m on two-word slogan

Whalesong and joss-sticks spawn 'HMRC Ambition'

Secure remote control for conventional and virtual desktops

Her Maj's Revenue and Customs apparently blew nearly £1.4m in 2006 while brainstorming its way to a new slogan which simply reads "HMRC Ambition".

According to the Evening Standard, three rebranding meetings were required to come up with the inspirational rebrand, during which HMRC's top brains rejected a "pink and fluffy" logo saying "Thank You" to those who'd coughed their taxes and a steel grey "Elite Enforcement" option telling tax dodgers they would be mercilessly "hunted down".

HMRC Ambition quickly appeared on internal agency documents, backed by the obligatory inspirational mission statement to staff.

HMRC's spendthrift ways were revealed in a reply to a written parliamentary question from the Liberal Democrats, which confirmed the three whalesong and joss-stick-driven get-togethers cost £1.34m.

Lib Dem spokesman Danny Alexander duly thundered: "People will be astonished that hundreds of thousands of pounds of taxpayers' money was spent on this bureaucratic exercise. After the lost data debacle, I can think of lots of other words other than 'pink and fluffy' or 'ambition' for the HMRC."

An HMRC spokesman offered: "If you improve the quality and leadership in the department it benefits everyone from people who claim tax credits to the Government." ®

Secure remote control for conventional and virtual desktops

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.