Feeds

'I live the mobile lifestyle dream...'

Whalesong from Barcelona – in pictures

  • alert
  • submit to reddit

HP ProLiant Gen8: Integrated lifecycle automation

Mobile World Congress With thousands of vendors plugging away at the Mobile World Congress, it's clear how difficult it is to find catchy marketing slogans. The barrel has been well and truly scraped. So what to do?

Easy, peasy: just create one that makes no sense at all.

55,000 people walked past this one from LG at the gates of the Fira this week. Did anyone think it was not completely redundant?

Smartly intelligent... LG

Or intelligently smart?

This one promised to turn Hall 8 into a vomitorium. Just throw all the cliches you can into a faux dictionary definition, collect clip-art... and go:

Whalesong from Modu

Modu's singing whalesong dictionary

After that, it's almost a relief to see a good honest debugging error message:

Google Android error message

(If Android was just another Java-on-Linux mobile OS made by Hwuang Industrial Components of Beijing, would anyone have noticed? Impressively, though, the video in the background kept playing.)

Back to the whalesong. What possessed Gigafone to make this creepy sentiment part of its marketing message?

Gigafone whalesong example

You're never alone with your phone - we'll make sure of that

It's as if they want to remind us that they're an intrustive mobile advertising company. We hear you.

And finally, speaking of creepware, my report on Yahoo!'s new stalker service cropped up in the oddest place.

Reg makes headlines in Uganda

More mobile marketing guff welcome, below. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Brit celebs' homes VANISH from Google's Street View
Tony Blair's digs now a Tone-y Blur
Virgin Media goes titsup AGAIN. The cause? Yet MORE DNS strife
ISP refuses to comment on why outages keep happening
10Gbps over crumbling COPPER: Boffins cram bits down telco wire
XG-FAST tech could finesse fiber connections
ISPs haul GCHQ into COURT over dragnet interwebs snooping
'Exploitation of network infrastructure is unlawful,' says co-claimant
What the world needs now is... a Bluetooth-enabled baby's dummy
Oh NO! Temp-sensor pacifier just got dunked in my tea
BT slapped down by BSkyB over O2 broadband 'switch off' porkies
Ad watchdog tells one-time state monopoly to behave
Siri, did we just take a hit in that voice-recog patent fight?
Yes, Apple, you did, says this Beijing court
Islamic terror peril hits US giants' phone wallets
'We have made the decision to rebrand' says ISIS Isis
FTC: T-Mobile USA took '$100s of millions' in bogus txt charges
Network CEO blasts Feds' allegations as baseless
BlackBerry knocks Google's KNOX LOCK PICK for Android
John Chen disses Samsung's security solution
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
The Power of One eBook: Top reasons to choose HP BladeSystem
Only the Power of One delivers leading infrastructure convergence, availability and scalability with federation, and agility through data center automation.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.