Feeds

'I live the mobile lifestyle dream...'

Whalesong from Barcelona – in pictures

  • alert
  • submit to reddit

Intelligent flash storage arrays

Mobile World Congress With thousands of vendors plugging away at the Mobile World Congress, it's clear how difficult it is to find catchy marketing slogans. The barrel has been well and truly scraped. So what to do?

Easy, peasy: just create one that makes no sense at all.

55,000 people walked past this one from LG at the gates of the Fira this week. Did anyone think it was not completely redundant?

Smartly intelligent... LG

Or intelligently smart?

This one promised to turn Hall 8 into a vomitorium. Just throw all the cliches you can into a faux dictionary definition, collect clip-art... and go:

Whalesong from Modu

Modu's singing whalesong dictionary

After that, it's almost a relief to see a good honest debugging error message:

Google Android error message

(If Android was just another Java-on-Linux mobile OS made by Hwuang Industrial Components of Beijing, would anyone have noticed? Impressively, though, the video in the background kept playing.)

Back to the whalesong. What possessed Gigafone to make this creepy sentiment part of its marketing message?

Gigafone whalesong example

You're never alone with your phone - we'll make sure of that

It's as if they want to remind us that they're an intrustive mobile advertising company. We hear you.

And finally, speaking of creepware, my report on Yahoo!'s new stalker service cropped up in the oddest place.

Reg makes headlines in Uganda

More mobile marketing guff welcome, below. ®

Internet Security Threat Report 2014

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
FCC: Gonna need y'all to cough up $1.5bn to put broadband in schools
Kids need more fiber, says Wheeler, and you'll pay for it
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.