Feeds

Pr0n baron challenges Google and Yahoo! to build better child locks

'This is not about First Amendment rights, it is about protecting children'

Boost IT visibility and business value

The world's largest porn studio says that Google and Yahoo! should "erect stronger barriers" to keep porn away from the world's children.

Steven Hirsch, the co-chairman and co-founder of Vivid Entertainment, is to deliver this message on Saturday in New Haven, Connecticut as he addresses an army of Yale University MBA candidates.

"Responsible companies in the adult industry such as ours have done a great deal to deter minors from accessing adult material," Hirsch proclaims from inside a Vivid press release. "None of the search engines and portals, but particularly Yahoo and Google, has taken any significant steps in this direction.

"Vivid will work with any company that is ready to make it much more difficult for children to be exposed, even inadvertently, to material intended only for adults. This is not about First Amendment rights, it is about protecting children."

They are endangered, the porn king says, because the likes Google and Yahoo! do a poor job of promoting their porn filters and age-verification tools.

And while we are on the subject...

Hirsch also says that he does his best to convince his porn stars they shouldn't be porn stars. "I do interview all of the Vivid Girls personally before we sign them to exclusive contracts," he continues. "But, guess what? I spend more time trying to talk a new girl OUT of becoming a porn star as I do discussing the deal points of her contract once she's convinced me that she really does want to go down that path."

And he wants everyone to understand that he's a serious businessman. "In the end, running the world's biggest adult film studio isn't that much different than running any other studio except that our product is pretty much exclusively about sex," he rambles on. "The truth is, Vivid Entertainment is a business like any other. And my job is concerned as much with cost of goods, margins and EBITDA as it is with trying to come up with the idea for the next 'Debbie Does Dallas...Again.'"

Oh, and he knows his tech too. "We always believed it was important to stay on top of all new technologies," he insists, before listing all sorts of things that only occasionally involve new technologies.

"But we were also the first adult studio to sign talent to exclusive contracts; the first to change adult video packaging to make it more appealing to consumers and retailers; the first to really capitalize on the Internet for branding; the first to own a cable TV network; the first to shoot movies in Hi Def and to go after the wireless market in an effective way; the first to diversify with special interest labels such as Vivid-Alt, Vivid-Ed, Vivid-Celeb and even Vivid-Plus for those who like to watch women of notable stature; and the first to license our name with a professionally managed program that has included book publishing, comics, condoms, vodka, shoes, apparel and other merchandise. In publishing, 'How to Have a XXX Sex Life' by the Vivid Girls, published by HarperCollins, became a best seller and recently went into paperback." ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.