Feeds

Price, not format war fears, holds back Blu-ray, says survey

Toshiba more in tune with punters' plans than Sony?

Secure remote control for conventional and virtual desktops

Toshiba has judged its HD DVD strategy correctly, according to consumer research from price comparison service Pricegrabber. What's stopping punters picking Blu-ray Disc is not the risk of backing the loser in the format war as the high price of players.

During January, Pricegrabber listed HD DVD players priced between $144 and $633, with the average price coming in at $292. By comparison, Blu-ray player ran from $341 to $800, the average price being recorded as $467.

Separately, a 2185-respondent customer survey carried out by Pricegrabber online in the US found that 56 per cent of respondents interested in going Blu said they won't make the move until the price of players comes down.

Only 19 per cent identified the format war as the mean reason they're not buying straight away.

Out of the whole sample, 24 per cent said they were going to buy Blu-ray in the next 12 months and 21 per cent said they would go for HD DVD. To the Blu-ray group you can almost certainly add many of the 14 per cent who said they plan to buy an "integrated video game console", since the Blu-ray equipped PS3 is currently the only such device with a hi-def player built-in.

Still, 11 per cent identified a new DVD machine as their choice of HD disc player, presumably because they're satisfied with higher-end players' upscaling abilities, or they're among the 54 per cent of respondents who don't own an HD TV.

That leaves 46 per cent of them that do, and of late Toshiba has been pushing its HD DVD players' DVD upscaling qualities. It's also been busily cutting the players' prices to maintain a clear price lead over its rivals. Both schemes tap into trends confirmed by the Pricegrabber survey.

Three-quarters of the survey's respondents said they were planning to buy a new, HD-capable disc player this year, but that still leaves a hefty chunk who are happy with their existing kit. Just under 30 per cent have their hearts set on an HD TV.

Disclaimer: Register Hardware uses Pricegrabber for price-comparison data

Related Reviews
Toshiba HD-EP30 HD DVD player

Beginner's guide to SSL certificates

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.